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Good morning, St. Petersburg! In today’s edition: Pickleball boom, L.I.F.E. Celebration honoring women in film, Cirque Italia water circus, and more. Let’s get to it!
— Cait Baker
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📰 In the news
Health trends drive recreation boom: Pickleball surged across Pinellas in 2025 with new courts and venues. Dill Dinkers plans 10 locations, St. Pete Athletic opened last month, and six more are scheduled to open this month — learn more about new facilities.
Trailblazers behind the screen: The L.I.F.E. Celebration will be held at the Salvador Dalí Museum on January 16, honoring women shaping film and media as part of SCFFX’s 10th anniversary in St. Petersburg — read the full story.
Community celebrations and resources: St. Petersburg will honor Dr. Martin Luther King Jr. at 39th MLK Parade on Jan. 19 featuring HBCU bands. Christmas tree pickup continues through Feb. 9. SPHA celebrated FSS successes — get all the details.
Compare rates for free: The national average for car insurance is around $175 per month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Protect your nest egg: Savvy investors are turning to gold amidst today’s inflation, national debt, and market uncertainty for a reason. It holds its value when everything else feels shaky. Case in point: it’s up ~62% since this month last year. If you’re curious about adding it and other precious metals to your portfolio, American Hartford has a super helpful guide that covers everything you need to know. It’s free, and definitely worth a read — check it out here.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Faith and festivity converge: Today, Tarpon Springs hosts the 120th Epiphany celebration, the largest in the western hemisphere. Around 20,000 pack the sponge docks as about 60 young men dive into Spring Bayou to retrieve a cross for blessings. The Epiphany Glendi follows at the Spanos-Pappas Community Center with food, music, and dancing. Get all the details.
Need a crisp reset: Been beer-ing a little too hard lately? Cigar City Cider & Mead pours bright ciders and meads from Florida-grown fruit, with small-batch pours only in the tasting room. Flights help you find something crushable… a breezy reset for weeknights.
Instant home glow-up: If your sofa and shelves crave personality, ZaZoo’d blends playful decor, standout furniture, and interior design under one colorful roof. Come for inspiration, leave with something delightfully unexpected, plus the spark to finally tackle that room you’ve been side-eyeing.
Thinning hair? Same: I’ve been shedding a lot, and recently noticed my ponytail feeling thinner. After way too much panic-Googling, I discovered Keranique’s hair regrowth system. Everything with them is surprisingly easy: no quizzes, no pills, no choosing between dozens of products. Just grab the kit and follow the instructions. The best part? It’s $75 off right now, you’ll get three free gifts, AND you’ll get your money back if you don’t love the results.
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📆 Around town this week
All events are subject to change without notice. Always check official event pages for the most up to date information.
This week
🧠 Coffee with a Curator @ The Dalí Museum | Wednesday (1/7) at 10:30 AM – Coffee with a Curator is pouring hot takes on Existentialism with Alberto Giacometti and Salvador Dalí: Through & Beyond Surrealism. Madeline Martin-Seaver leads a conversational dive into creativity, nothingness, and why your espresso suddenly feels profound. Come for the art, stay for the existential chuckle.
🎭 Children’s Acting Workshop @ Beyond the Wings Theater | Friday (1/9) at 6:30 PM – Got a kid who treats the living room like a stage? This workshop preps ages 7 to 17 for auditions with confident entrances, clear speech, stage presence, and help polishing monologues. Buy online for $15, or roll the dice at the door for $20.
🎸 Classic Seger @ Mahaffey Theater | Friday (1/9) at 7:30 PM – St. Pete, cue the old time rock and roll. Classic Seger delivers a tribute to Bob Seger and the Silver Bullet Band, celebrating 50 years of Live Bullet and Night Moves with sing-alongs, deep cuts, and swagger. Stretch, hydrate, then turn the page together.
This weekend
🧸 Non-Sports Collectibles Show @ Clearwater Collectibles Show | Saturday (1/10) at 10:00 AM – Got vintage comics, wax packs, or ephemera? Clearwater’s non-sports collectibles show is taking vendor reservations, with 8-foot tables for $95, multi-table discounts, and a family friendly floor capped at 90 tables for real elbow room. Contact Pops directly, enjoy food and drinks, skip third-party nonsense.
🚗 Rods for Roo: Benefit Car Show @ Quaker Steak and Lube | Saturday (1/10) at 11:00 AM – Shine up the classic for a benefit car show that actually does some good, supporting a local foundation that helps dogs needing medical care and homes. Expect 30 awards, raffles, music, and vendors, with pre-reg $5, day-of $10, and an excuse to linger around chrome.
🍽 Taste of the New Year @ Trolley Square Market | Saturday (1/10) at 12:00 PM – Kick off the year at Trolley Square Market, where food trucks, local restaurants, and hidden gems serve tacos, BBQ, seafood, and desserts, with live music in the background. Free admission, free parking, and no dishes, so bring the crew and let resolutions wait.
🌿 Surface Design Series: Natural Dye for Fabric & Paper @ WonderWorks | Sunday (1/11) at 1:00 PM – Turn plants into pigment in a relaxed, hands-on workshop teaching natural dyeing for fabric and paper, perfect for journals, art books, and quilts. Longtime fiber maven Elizabeth leads the way, materials included and BYOB, so your scraps, stories, and Sauvignon can all come, too.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 St. Petersburg report
Weather forecast
Today – High: 75°F – Low: 60°F – Precip: 0%
Patchy fog before 9am. Sunny, with a high near 75. South southeast wind 2 to 6 mph. Later: Patchy fog after 1am. Partly cloudy, with a low around 60. Southwest wind around 3 mph.
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Tomorrow – High: 76°F – Low: 60°F – Precip: 0%
Patchy fog before 9am. Mostly sunny, with a high near 76. South southwest wind 1 to 6 mph. Later: Partly cloudy, with a low around 60. South wind around 3 mph.
This house is wild
This 3-bed, 2-bath St. Petersburg home channels easy coastal living with a bright, open layout for everyday flow and effortless entertaining. LVP flooring ties together the living, dining, and a showpiece kitchen with stone counters, stainless appliances, a bold tile backsplash, recessed lighting, and a generous island with bar seating. The primary suite delivers a calm retreat with a walk-in closet and spa-like bath with a walk-in shower.
An enclosed lanai surveys the in-ground pool and a wide, fenced backyard with a storage shed, perfect for lawn games and loungy weekends. Parks, Gulf beaches, stellar dining, and downtown St. Pete sit close by, so playtime, errands, and sunsets stay easy.
Take a peek inside →
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