Good morning, Myrtle Beach! In today’s edition: Big savings on coastal getaways, a mid-winter polar plunge, Dr. Martin Luther King Jr. day of kindness, and more. Let’s get to it!

— Cait Baker

🏆 Most popular this week

Curated by popular demand — here are this week’s most-clicked events, local spots, and stories.

Big savings on coastal getaways: Myrtle Beach is inviting winter travelers with quieter beaches, mild weather, and year-round attractions, plus seasonal discounts on stays, dining, and activities, up to 30% across the Grand Strand — get all the details.

City reverses parking policy: Free off-season parking is back now in downtown Myrtle Beach through February. City metered spots are free November through February. Business owners say it helps locals return during winter. Starting next season, the free period will run October 1 through February. See dates and what’s changing.

Hospitality group grows footprint: Crave Italian Oven & Bar is expanding to the south strand, with a third location at SayeBrook Town Center by spring 2027. The group will break ground on 357 Brewers — get all the details.

Commuters face new bottlenecks: North Myrtle Beach will begin work on the Barefoot Bridge, reducing traffic to one lane. Expect peak travel delays as maintenance continues through the year, and plan ahead — get all the details here.

Fire calls expected to rise: Horry County Fire Rescue has warned of e-bike charging dangers after a camper fire believed to involve a burned e-bike. Officials urge using original batteries and cords and avoiding overnight charging — see how to charge safely.

Two words: instant cozy. When your place needs a winter glow-up, Southern Splendor delivers tasteful Lowcountry vibes, smart gifts, and polished tabletop details…perfect for a quick refresh before company drops by. Skip the cookie-cutter coastal signs; this shop nails layering, from candles to linens, for welcome warmth.

Are you overpaying? The national average for car insurance is around $175 per month. I was paying over $300 for ONE car until I checked out various quotes, switched providers, and ultimately cut my premium in half. If you haven’t checked in a while, you’re probably losing money too — this free comparison tool makes it easy.

Gold & silver are hot: Gold just had it’s best year since 1979. Silver did even better, climbing nearly 150% in 2025… and analysts expect the momentum to continue. If you’re curious about adding precious metals to your portfolio as a market hedge, American Hartford has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.

A new haircare solution: My hair’s been thinning and I’ve been quietly ignoring it, hoping it’ll fix itself. Plot twist… it hasn’t. When I finally started looking into what I should do, there were so many options I didn’t know where to start. I stumbled on Keranique, and its simplicity really sold me. One kit, no pills, no choosing products, and no confusion whatsoever. It’s also on sale with a money-back guarantee (although I doubt you’ll need it).

📆 Sneak peek at next week

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🥙 Mediterranean Cooking Class @ The Dojo Flavor Academy | Tuesday (1/13) at 6:30 PM – Roll up your sleeves for a Mediterranean cooking class that trades takeout for olive oil, herbs, citrus, and knife skills. You’ll nail creamy hummus, bright tzatziki, a proper gyro, and chicken souvlaki, then leave with recipes, confidence, and fewer reasons to buy sad deli dips.

🦋 Mosaic Butterfly Workshop @ Vision Arts Gallery | Wednesday (1/14) at 1:00 PM – Trade your to-do list for a three-hour mosaic escape, where teaching artist Brigitte Messali guides you in crafting an 8-inch glass butterfly that stays put. No experience, all supplies, and color choices included, $95. Small group, age 10+ friendly, big satisfaction.

🕯 Candle-Making Workshop @ Tidal Creek Brewhouse | Wednesday (1/14) at 6:00 PM – If your idea of self-care involves beer, good smells, and not talking about HOA emails, meet me at Tidal Creek Brewhouse for a hands-on candle workshop. Pick your scents, add botanicals, make two candles, sip something local, and feel pleasantly accomplished.

🤝 Dr. Martin Luther King Jr. Day of Kindness @ The Grove at Coastal Grand | Friday (1/16) at 9:00 AM – Honor Dr. King’s legacy by swinging by the leasing office for a no-fuss donation drive collecting blankets, clothing, and canned goods. Do a little good, take a tour of the community, and liberate that hall closet, which has seen one too many throw blankets.

🐾 Pet Adoptions @ PGA Tour Superstore | Friday (1/16) at 11:00 AM – Take a quick detour at the NMB PGA Superstore and meet the Kind Keeper Animal Rescue crew, plus a few painfully cute puppies. It’s a monthly pop-in for socializing, fresh air, donations, and hopefully adoptions. You browse putters, they scout forever homes.

🥶 Mid-Winter Polar Plunge @ O.D. Horseshoe | Friday (1/16) at 12:00 PM – Whether you’ve got a wetsuit or just questionable judgment, it’s a mid-winter dip for the Humane Society of North Myrtle Beach. Meet at HOTOs, grab pledges, then prove you’re braver than DJ Heavy. Sponsor a friend, challenge a Surf DJ, and earn bragging rights.

🌿 Intro to Herbology @ Labyrinth Walking | Friday (1/16) at 6:00 PM – Winter calls for a project you can sip, sniff, and brag about later. Dive into an 8-week herbology intro at Labyrinth Walking, making tinctures, oils, and floral waters while learning lore, lingo, and how to keep herbs potent, plus lifetime materials and a certificate.

Wanna see more? Browse our full events calendar →

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📻 Myrtle Beach report

Weather forecast

Today – High: 67°F – Low: 58°F – Precip: 15%

Widespread fog before 10am, then patchy fog and a slight chance of rain showers between 10am and 11am. Mostly cloudy, with a high near 67. South wind 6 to 15 mph, with gusts as high as 21 mph. Chance of precipitation is 20%. Later: Patchy fog before 7pm, then patchy fog and a slight chance of rain showers between 7pm and 1am, then a chance of rain showers and patchy fog. Mostly cloudy, with a low around 58. Southwest wind 12 to 15 mph. Chance of precipitation is 40%.

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Tomorrow – High: 63°F – Low: 33°F – Precip: 38%

A chance of rain showers before 7am. Partly sunny, with a high near 63. West wind 12 to 17 mph. Chance of precipitation is 40%. Later: Mostly clear, with a low around 33. North wind 13 to 18 mph.

Most popular house this week

Renovated and move in ready 3 bed, 1.5 bath in the heart of Myrtle Beach, a quick stroll to the ocean, shopping, dining, and entertainment. Brand new flooring runs throughout, and the kitchen is completely updated with modern finishes that keep things crisp and functional. All new windows were installed in 2025, and both the roof and HVAC were replaced within the last two years. Fresh interior upgrades deliver a bright, open feel with easy coastal energy and simple everyday function.

Prime central location with strong rental potential. Flexible use as a primary residence, second home, or investment property, and a convenient hub for beach days and city conveniences.

Take a peek inside →