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Hey Lubbock, hope your week’s off to a good start! In case you missed yesterday’s email, BaseLocal Business went live last week… and it’s going way better than I ever could have imagined!
If you run a local business and haven’t signed up, you can join here for free.
The more businesses we have on the platform, the more events, announcements, news, cool spots to check out, and deals we’ll have to share with you all every week. So if you know of a local business that belongs in the newsletter, forward this email to them or send ‘em here so they sign up too! The more the merrier 🙂
That’s all for today – let’s get to it!
— Cait Baker
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📰 In the news
Premium experience takes center stage: Glo & Spa-rkle Aesthetics and Medical Spa opened a new state-of-the-art Lubbock facility on January 13, 2026, doubling its space and adding HeadSpa treatments and advanced 3D aesthetic assessments — get all the details.
Support for parents in crisis: UMC opened its third Safe Haven Baby Box in Lubbock last week, the eighth on the South Plains. The box allows anonymous, legal surrender of infants 60 days and younger — learn how the program works.
Revenue trend signals growth: Lubbock’s November sales tax revenue rose 18% from last year to $9.31 million, Acting Comptroller Kelly Hancock said, as the state sends $1.2 billion to cities and counties this month — read the full story.
Compare rates for free: The national average for car insurance is around $175 per month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Gold & silver are hot: Gold just had its best year since 1979. Silver did even better, climbing nearly 150% in 2025… and analysts expect the momentum to continue. If you’re curious about adding precious metals to your portfolio as a market hedge, American Hartford has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Local co-op boosts education: South Plains Electric Cooperative’s Operation Round Up is offering $1,500 scholarships for eligible high school seniors across the South Plains. Applicants must participate in Operation Round Up and attend a qualifying school. Selections consider financial need, activities, and educational goals. Applications are open now through February 17. Get eligibility and deadline details.
Weeknight wine reset: Downtown Lubbock’s McPherson Cellars pours Texas High Plains wines in a relaxed tasting room, plus a shady patio when the weather cooperates. Share a flight with a friend, let the to-do list fade for an hour, and enjoy a midweek reset that’s easygoing, not fussy.
Shoes that actually fit: If miles or long shifts have your feet grumbling, FootTech offers custom fittings with 3D scans and gait analysis, then matches you with HOKA, Brooks, On, or Birkenstock. Friendly, local, and nerdy about biomechanics, they help you find shoes that actually fit so your stride feels better.
A new haircare solution: My hair’s been thinning and I’ve been quietly ignoring it, hoping it’ll fix itself. Plot twist… it hasn’t. When I finally started looking into what I should do, there were so many options I didn’t know where to start. I stumbled on Keranique, and its simplicity really sold me. One kit, no pills, no choosing products, and no confusion whatsoever. It’s also on sale with a money-back guarantee (although I doubt you’ll need it).
An emergency vet visit could cost you $7,000+ (ask me how I know 🙃). From the initial fee just to be seen to x-rays, surgery, medicine, and aftercare, it adds up quicker than a chew toy turns into a crime scene. The good news? You could get up to 90% cash back on your vet bill with this pet insurance plan.
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📆 Around town this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
This week
🍲 The Recipe Swap Social @ ART & Company | Friday (1/23) at 6:00 PM – Whether your church-cookbook cred is legendary or you bring cookies, this limited-seating recipe swap and scrapbooking night is your speed. Buy by Jan 15 with a recipe, enjoy free drinks, leave with a cookbook, and maybe snag a gift card if you bring a sample.
🐘 Friday Night Fun: Horton Hears a Who! @ Play Park | Friday (1/23) at 6:00 PM – If you need a Friday plan that keeps the kids happy and your sanity intact, Whoville’s calling. Make a Who, watch Horton on the big screen, and call it quality time. Members snag 10% off, and yes, register online before it fills.
🍷 Wood & Wine Workshop @ Board & Brush | Friday (1/23) at 7:00 PM – Think your Pinterest board could finally pull its weight? Grab your partner in crime for a three-hour Wood & Wine workshop, where you each pick your own project, distress, sand, stain, and paint. BYOB, glitter if you’re bold, and online registration closes 12 hours prior.
This weekend
❄ 2026 Area 17 Special Olympics Polar Plunge @ Cotton Court | Saturday (1/24) at 9:00 AM – Only in West Texas do we call a hotel pool a Polar Plunge, but it is for Special Olympics Texas Area 17, and your courage. Meet at Cotton Court, take the icy dip, then bask in bragging rights. Register with QR code on the flyer.
💎 Gem Amethyst Rock Fossil Sale @ Courtyard By Marriott Lubbock | Saturday (1/24) at 9:00 AM – If you’ve been waiting for a sign to swap knickknacks for rocks older than Lubbock, this is it. Free to roam the Courtyard by Marriott showroom, free parking, thousands of gems, fossils, and meteorites from $5, plus amethyst cathedrals big enough to name.
🏎 American Legends: “Windmills & Corvettes” Car Show @ American Windmill Museum | Saturday (1/24) at 9:00 AM – Only in Lubbock do Corvettes and windmills share a roof. American Windmill Museum hosts the 9th annual indoor show with 60-plus Corvettes. Cast Best in Show vote, raffles, kid distractions, and proceeds support the museum, Meals on Wheels, and the Food Bank. Beats yard work.
🎤 Kevin James @ Buddy Holly Hall | Sunday (1/25) at 8:00 PM – Remember the King of Queens guy? He’s ditching the Segway gags for fresh stand-up, bringing that blue-collar charm, dad-bod swagger, and the kind of punchlines you can quote at work without HR calling. A solid night out, no plot twists, just laughs.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 Lubbock report
Weather forecast
Today – High: 52°F – Low: 28°F – Precip: 0%
Sunny, with a high near 52. Southwest wind 5 to 20 mph. Later: Mostly clear, with a low around 28. West southwest wind around 10 mph.
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Tomorrow – High: 55°F – Low: 27°F – Precip: 0%
Sunny, with a high near 55. North northeast wind 5 to 10 mph. Later: Partly cloudy, with a low around 27. Southeast wind around 5 mph.
This house is wild
Five 2022-built townhomes by Cody Craig stand in a fast-growing pocket of Lubbock, a short walk to top-rated Lubbock-Cooper East Elementary. Three units offer 3 beds and 2.5 baths, two units have 3 beds and 2 baths. Each has a one-car garage, a private driveway, and access to additional street parking. Contemporary facades pair with low-maintenance turf yards and high-end interiors, including granite countertops, luxury vinyl plank flooring, and durable finishes. Young systems, efficient layouts, and cohesive curb appeal keep day-to-day upkeep simple.
Positioned for rising rental demand as the area expands, this property blends quality construction with convenience. Proximity to schools, commuting routes, and everyday services adds practical appeal.
Take a peek inside →
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Thanks for reading! If you know someone who’d love BaseLocal, send ’em here so they can sign up too 🙂
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