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Rise and shine, Milwaukee!
Before we get into today’s email… I’m excited to share that we quietly launched BaseLocal Business last week, and 400+ businesses have already signed up 🥹 If you own or manage a local business and want to see what the platform’s all about, you can sign up for free in less than five minutes (if you haven’t already).
We launched the platform to make it easier for the community to connect with local businesses in a meaningful way that benefits everyone… and so far it’s going great.
So I just wanted to say THANK YOU to each and every one of you for being here and helping us make this newsletter better every day.
— Cait Baker
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📰 In the news
Once home to Dragonfly Vintage: The City of Milwaukee is selling a historic Brady Street building at 1115-1117 E. Brady St. for $280,000, requiring a fully taxable property and an active first-floor storefront — get sale details and history.
The Hop union milestone: Milwaukee streetcar operators are finalizing their first union contract with Transdev after a late December agreement. Union members approved the deal earlier this month, with final contract approval expected soon — read the full story.
Established talent, fresh perspectives: Kim’s Storage Gallery is now showing Balance, a new exhibition of Chicago artist Susan Hall’s environmental works, highlighting Milwaukee’s growing creative scene and collector value, on view through February 14 — read the full story.
Compare rates for free: The national average for car insurance is around $175 per month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Gold & silver are hot: Gold just had its best year since 1979. Silver did even better, climbing nearly 150% in 2025… and analysts expect the momentum to continue. If you’re curious about adding precious metals to your portfolio as a market hedge, American Hartford has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Culinary landmark marks milestone: Glorioso’s Italian Market on Milwaukee’s Brady Street begins its 80th anniversary celebration today, running Jan. 19 through Feb. 28. The shop reopened Jan. 7 after an October 2025 fire. Prizes include a Trip for Two to Rome or weekly Glorioso’s Sauce or deli sandwich for a year. Get all the celebration details.
Keep lashes on point: Tired of mascara drama? Lash Dolls Milwaukee wakes up your eyes with customized extensions from a team that also trains other artists, so you’re in expert hands. Expect soft, natural lift, less morning fuss, and a little extra confidence… minus the clumps.
Serious hat glow-up: Whether your trusty fedora needs a reset or you’re ready for a real fit, McLaughlin & Hayes Hat Co leans into old-school craft, with custom builds, repairs, cleaning, and friendly hat-nerd guidance. Level up your winter look without adding yet another beanie.
A new haircare solution: My hair’s been thinning and I’ve been quietly ignoring it, hoping it’ll fix itself. Plot twist… it hasn’t. When I finally started looking into what I should do, there were so many options I didn’t know where to start. I stumbled on Keranique, and its simplicity really sold me. One kit, no pills, no choosing products, and no confusion whatsoever. It’s also on sale with a money-back guarantee (although I doubt you’ll need it).
An emergency vet visit could cost you $7,000+ (ask me how I know 🙃). From the initial fee just to be seen to x-rays, surgery, medicine, and aftercare, it adds up quicker than a chew toy turns into a crime scene. The good news? You could get up to 90% cash back on your vet bill with this pet insurance plan.
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📆 Around town this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🍻 Indeed We Can January – Milwaukee Domes Alliance @ Indeed Brewing Company | Tuesday (1/20) at 2:00 PM – Indeed is pouring purpose this January, with Tuesdays sending 100% of taproom sales to the Milwaukee Domes Alliance. Every pint, growler, and snack helps keep the Domes thriving, which, yes, are open. Easiest volunteer shift ever, and the beer’s good too.
🌿 Scientific Weed Whacking & How to Survive the “Ugly Duckling Phase” @ Brookfield Public Library | Wednesday (1/21) at 6:30 PM – If your prairie, wet patch, or woodland edge looks like a bad haircut, learn from a native plant pro at Brookfield Library. Get the science behind smarter weed whacking, surviving the ugly duckling phase, and when low or no chemicals actually work, power tools included.
🎨 Books & Blooms Paint & Sip @ Pomeroy, 723 S 2nd St, Milwaukee, WI 53204, USA | Wednesday (1/21) at 6:30 PM – Trade the endless cold for Pomeroy’s cozy paint and sip built around books and blooms. You will get step-by-step help, a first drink, and a canvas you can hang without squinting, perfect for quiet conversation, good company, and the smug glow of doing something creative.
🚤 Milwaukee Boat Show @ Wisconsin State Fair Park | Thursday (1/22) at 1:00 PM – Whether you captain a pontoon or just dream about it, the Milwaukee Boat Show is your midwinter escape at the Wisconsin Exposition Center. Climb aboard new rigs, compare motors, grill dealers on show specials, then plan your summer while the snow slaps your windshield.
🍽 Hmong Women’s Dinner @ Hmong American Women’s Association | Thursday (1/22) at 5:30 PM – Back by popular demand, this women-centered dinner keeps things simple, and meaningful. Expect good food, warm company, and real talk about strengthening our community and what’s next, no small talk required. Adults only, food and drinks provided, registration required: https://forms.office.com/r/Dc7jgjAQLc
🌌 JanBoree: Galaxy Glow Walk @ Rotary Building | Friday (1/23) at 5:30 PM – Take a break from the couch and do a galaxy glow lap around Frame Park, a manageable 1.7 miles your knees might thank you for. Four themed stations along the river, free hot chocolate, glow stick flashlight, and giveaways. Free with registration, part of JanBoree.
🎭 Les Miserables @ Uihlein Hall | Friday (1/23) at 7:30 PM – If you’ve been waiting for a reason to feel feelings in public, Les Misérables will wreck you in the best way. Big voices, bigger drama, live on stage, and 19th century France in revolution mode. Come for Valjean, redemption, and revolt, stay for the goosebumps.
Wanna see more? Browse our full events calendar →
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📻 Milwaukee report
Weather forecast
Today – High: 6°F – Low: 0°F – Precip: 20%
Areas of blowing snow and a slight chance of snow before 3pm. Mostly sunny, with a high near 6. Wind chill values as low as -21. West wind 15 to 25 mph, with gusts as high as 40 mph. Chance of precipitation is 20%. Later: Mostly cloudy, with a low around 0. Wind chill values as low as -14. West wind 10 to 15 mph.
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Tomorrow – High: 15°F – Low: 12°F – Precip: 3%
Mostly sunny, with a high near 15. Wind chill values as low as -14. West wind 5 to 10 mph. Later: Snow likely. Mostly cloudy. Low around 12, with temperatures rising to around 20 overnight. Southwest wind around 5 mph. Chance of precipitation is 70%. New snow accumulation of 1 to 3 inches possible.
This house is wild
South facing townhome by the Milwaukee Riverwalk in a tranquil park setting. Floor to ceiling windows capture skyline and river views, filling an open floor plan with light and opening to a wraparound terrace through wide sliding glass doors. A sleek kitchen pairs refined finishes with high end appliances, and motorized blinds plus a Sonos system simplify life across the main level.
Upstairs, two ensuite guest bedrooms and an office or den take in park and city views. The top level adds a sitting area, a third bedroom with a walk in closet and heated floor bath, and a private rooftop deck with skyline and river panoramas, fireworks, and solar panels for energy savings.
Take a peek inside →
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Thanks for reading! If you know someone who’d love BaseLocal, send ’em here so they can sign up too 🙂
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