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It’s Friday, Roswell! Let’s finish this week strong.

In today’s can’t-miss-weekend-plans edition: Seven no-frills diners, new nonstop flights, and Jordan World Circus + a stacked lineup of events this weekend.

Today’s sponsor (FinanceBuzz) built a free comparison tool that helped me cut my car insurance premiums in half. It took about 3 minutes, and honestly… I wish I’d done it sooner. If you haven’t shopped around in a while, you can easily check the best rates here.

📰 In the news

Low-key gems worth the detour: Craving comfort food? A recent roundup spotlights seven no-frills New Mexico diners, including Roswell’s Cowboy Cafe and Cloudcroft’s Big Daddy’s, serving hearty plates, green chile stew, and old-fashioned pies — check out the full lineup.

New connections on the horizon: United Airlines is set to launch nonstop Denver service to Roswell this year, with 14 weekly United Express flights and over 150 destinations, supporting local aerospace and NMMI — see what’s planned for 2026.

Student scholars seize spotlight: Roswell’s New Mexico Military Institute Team 1 captured the Southeastern New Mexico Regional Science Bowl, marking NMMI’s third championship in three years after nearly a full day of academic competition — read the full story.

Gold & silver are hot: Coming off gold’s best year since 1979, the momentum is carrying well into 2026 with silver remaining one of the most talked-about assets. Curious why they’re back in focus? American Hartford Gold has a free guide that explains what’s happening and how people are approaching it today. It’s free – and definitely worth a read.

Someone Googled you this week: Whether you’re dating again, selling something locally, or just meeting new neighbors… people are going to look you up. Like it or not, the internet has a way of surfacing past mistakes and outdated information that no longer reflects who you are. Thankfully, there’s a really easy way for you (or someone you care about) to clean up all that up – learn more here.

Highlights this week:

• Find support after pregnancy or infant loss
• Meet licensed contractors for disaster recovery
• Donate blood at 200 N Lea
• Over 62? See how to turn home equity into tax-free cash

🚗 Are you quietly overpaying for car insurance?

Together with our sponsor FinanceBuzz

Auto insurance premiums have been climbing across the country… and most folks won’t notice until it’s time to renew and they’re hit with a higher bill.

The frustrating part? Loyalty rarely gets rewarded. Insurers adjust prices constantly, and new customers often qualify for better rates than long-time policyholders.

I learned that the hard way. I had the same policy for half a decade. Autopay was on, I saw the charges come in every month and never thought twice about them. Turns out I was paying well above the national average ($175/mo) for a single car… for years.

This free comparison tool lets you check rates from multiple insurers in just a few minutes. It costs nothing to look, and it could save you hundreds this year.

🫶 We got your back

Plant-based Thai fix: Craving something cozy and veggie-forward? Lemon Grass Thai Restaurant builds vegan into the menu… think tofu-friendly curries, noodle plates, and mixed-veg stir-fries. A steady midweek fix when you want big flavor without compromise, and a welcome break from the usual rotation.

Treasure hunt, but shinier: Skip the big-box vibes and wander Ancients of Days for geodes, fossils, and glowy crystals that make end tables instant conversation starters. Refresh your space or snag a quirky gift, and talk shop with staff who truly know their quartz from their quartzite.

Wake-up-ready brows: Skip the morning brow battle, because Lulu Salon & Day Spa delivers natural-looking microblading that actually lasts. Enjoy fuller, tidy arches and a few extra minutes before coffee. If you’ve been meaning to streamline your routine, consider this the gentle nudge you needed.

An emergency vet visit could cost you $7,000+ (ask me how I know 🙃). From the initial fee just to be seen to x-rays, surgery, medicine, and aftercare, it adds up quicker than a chew toy turns into a crime scene. The good news? You could get up to 90% cash back on your vet bill with this pet insurance plan.

📆 Around town this weekend

Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →

All events are subject to change without notice. Always check official event pages for the most up to date information.

🎪 Jordan World Circus @ Bob Crosby Arena | Friday (3/6) at 6:30 PM – Finally, lights in the sky we can explain. The Jordan World Glow Circus lands in Roswell with three rings of glowing acrobatics, music, and big top nostalgia, plus an early-bird ticket price that’s cheaper than a drive-thru lunch. Bring the kids, or borrow some.

♀ Women’s History Month Celebration @ Historical Society for Southeast New Mexico | Saturday (3/7) at 2:00 PM – March means we finally give the women who kept our stories alive their flowers. Expect a deep dive on Eve Ball with Lynda A. Sánchez, a proclamation, a signing with local women authors, and new exhibits in the museum and Archives, aka productive loitering.

💎 Denim and Diamonds Dinner, Dance & Fundraiser @ Roswell Elks Lodge #969 | Saturday (3/7) at 6:00 PM – If you’ve been waiting to dust off your boots for Denim and Diamonds, this is it. Cocktails, dinner, Southermost on the dance floor, and a silent auction funding Altrusa’s service projects in Chaves County. RSVP by Feb 26, $100 each, or $750 per table.

Live music & entertainment:

• 3/7 Denim and Diamonds Dinner, Dance & Fundraiser @ Roswell Elks Lodge #969 – 6:00 PM
• 3/7 Live @ Black Cock Brewery – 6:00 PM
• 3/10 Descendents @ The Liberty – 6:00 PM
• 3/10 The Descendents @ The Liberty – 8:00 PM
• 3/12 An Evening of Comedy with Tom Arnold @ The Liberty – 6:00 PM
• 3/13 Logan Ryan Band @ The Liberty – 6:00 PM
• 3/14 Bullets & Brie: Murder Mystery Party @ Trailer Village RV Park – 5:00 PM

Wanna see more? Browse our full events calendar →

🔥 Worth a peek

We’re always on the hunt for useful resources, deals, services, and products we think you’ll love. Here’s what caught our eye this week.

• Thinning hair? Don’t wait – here are 3 treatments that work
• This free tool helps connect you with the right financial advisor
• Got debt? You may be able to pay less than you owe
• You can own physical gold and silver in your retirement account
• Treat yourself: Save on self-care during the CVS Epic Beauty Sale

📻 Roswell report

Weather forecast

Today – High: 73°F – Low: 37°F – Precip: 0%

Sunny, with a high near 73. Southwest wind 5 to 20 mph. Later: Mostly cloudy, with a low around 37. Northwest wind 5 to 10 mph.

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Tomorrow – High: 65°F – Low: 36°F – Precip: 2%

Mostly sunny, with a high near 65. Northeast wind 5 to 15 mph. Later: Partly cloudy, with a low around 36.

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This house is wild

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Take a peek inside →