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Rise and shine, Rochester!
In today’s planning-your-week edition: A new Allegiant Air route, SNAP benefit rule changes, and the 40th Anniversary Chocolate Ball + all our favorite events happening over the next seven days.
Today’s sponsor, American Hartford Gold, is helping folks around Rochester protect their savings as gold and silver continue to gain momentum. Their free guide explains what’s driving the surge… and what to know before adding precious metals to your portfolio. Grab your free copy here.
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📰 In the news
Allegiant expands Northeast reach: Allegiant Air began twice weekly Fort Lauderdale to Rochester flights on February 12, bringing cheaper getaways, easier trips south, and a potential tourism boost for the Finger Lakes region — get all the details.
Expanding Monroe County presence: Goodwill of the Finger Lakes will open its first Chili store on April 10, with $10 gift cards for the first 100 shoppers and about 30 jobs — find opening and hiring info.
Eligibility changes demand action: Foodlink and Monroe County leaders say new SNAP rules took effect March 1, affecting thousands in Rochester. Adults must meet 20 weekly hours or qualifying activities to avoid benefit disruptions — get details on who is affected.
Nothing prepares you for a pet emergency: I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache. As soon as we got home, I signed up for Spot. It’s super affordable – and reimburses up to 90% of the bill.
Highlights this week:
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🏆 Gold and silver are heating up
Together with our sponsor American Hartford Gold
Gold just posted its strongest run in decades… and the momentum is carrying into 2026. Silver has become one of the most talked-about assets as investors look for ways to stay ahead of market volatility.
While many are still sitting on the sidelines, others are quietly repositioning.
If you’re wondering whether you’re missing something, AHG has a free guide explaining what’s driving the renewed interest… and how investors are approaching precious metals right now.
It’s free and worth reading before the next move.
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🫶 We got your back
Serious wing cravings: Whether you crave saucy-sweet, Buffalo-hot, or that sneaky Bee Sting heat, Jeremiah’s Tavern hits the crispy-to-juicy sweet spot and backs it with a deep tap list. Make it a midweek ritual, share a basket, or keep a dozen to yourself… zero judgment.
Refill the top shelf: Gallery Salon boutique at the Public Market quietly nails the essentials: pro haircare, clean-leaning skincare, and smart tools, plus locally made extras you’ll actually use. When shampoo’s on fumes, expect to leave stocked with something unexpectedly perfect.
Swing through winter: Webster Golf Club keeps your game sharp with The Indoor Links’ Trackman bays, plus a cozy grill where “one more round” can mean golf or fries. Sneak in swings this week and shake off February rust with easy practice, warm vibes, and winter-friendly tempos.
Thinning hair? It only gets worse: A few months ago, I noticed my ponytail getting thinner. I tried the usual stuff (biotin, shampoo, etc.) but mostly just hoped it would fix itself… until I learned that active follicles can permanently go dormant if you don’t do something about it. The good news? You can get treatment that actually works with no office visits or trips to the pharmacy. Learn more about my favorite online options here.
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📆 Our favorite events this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🔥 Campfire Chats: Outdoor Preparedness Workshops @ ROCovery Outreach Center | Monday (3/2) at 5:00 PM – Nothing beats feeling ready before the Adirondacks remind you who is boss. This free, family friendly series covers hiking know-how, camping basics, first aid, and Leave No Trace, and is open to anyone with at least 48 hours sober. First timers, complete the membership questionnaire.
🔍 Researching Rochester: How To Uncover Your House’s History @ Warner Castle | Wednesday (3/4) at 6:30 PM – Curious what your Rochester house has been up to? This two-session class shows you how to mine archives, maps, and old records to resurrect its stories, people, and quirks, with the occasional scandalous doodle or eyebrow-raising blueprint. Your basement will never look the same.
🍫 40th Anniversary Chocolate Ball @ Joseph A. Floreano Rochester Riverside Convention Center | Saturday (3/7) at 5:30 PM – If you needed a sign to dress up and eat dessert like it’s your job, the 40th Anniversary Chocolate Ball is back at the Riverside Convention Center. Cocktail reception, cake tasting, dinner, and dancing, because four decades of sweet tradition beats winter.
🍷 Uncorked & On Tap @ RMSC Museum & Science Center | Saturday (3/7) at 6:00 PM – Ready for a field trip with beverages? RMSC is throwing an after-hours, adults-only fundraiser with three hours of tastings from local beer, wine, spirits, and food, plus nerdy fun like Science on a Sphere, souvenir glass, and a reusable tote you’ll hoard, presented by Wegmans.
🎸 The Fab Four @ Kodak Theatre Rochester Ny | Saturday (3/7) at 7:30 PM – Whether you wore out Abbey Road, or only know Hey Jude from weddings, The Fab Four bring a spot-on Beatles revival to Kodak Center Theater. Uncanny looks, crisp harmonies, mop-tops and all, and a crowd ready to belt the choruses, no passport to Liverpool required.
🐰 Needle Felted Bunny Class @ Gallery Salon | Sunday (3/8) at 11:00 AM – If your idea of stress relief is stabbing wool until a bunny appears, this class is your new hobby. You get all the tools, materials, and enough fluff to make a second at home. Beginners welcome, but spots disappear faster than chocolate eggs.
🍷 European Exploration in Wine: Wine Tasting Fundraiser @ Aldaskeller Wine Co. | Sunday (3/8) at 2:00 PM – Whether you can pronounce Grüner Veltliner or just point at the glass, this Kiwanis fundraiser at Aldaskeller in the South Wedge has new owner pouring European picks with local cheeses and Hedonist chocolates. Natural, organic, and neighborly. Pre-register, no door sales, feel good about it.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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🔥 Worth a peek
We’re always on the hunt for useful resources, deals, services, and products we think you’ll love. Here’s what caught our eye this week.
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📻 Rochester report
Weather forecast
Today – High: 29°F – Low: 22°F – Precip: 0%
Sunny, with a high near 29. South wind around 3 mph. Later: Mostly clear, with a low around 22. South wind around 6 mph.
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Tomorrow – High: 41°F – Low: 33°F – Precip: 49%
A chance of rain after 7am. Mostly cloudy, with a high near 41. South wind around 6 mph. Chance of precipitation is 50%. New rainfall amounts less than a tenth of an inch possible. Later: A chance of rain before 1am. Mostly cloudy, with a low around 33. Southwest wind around 3 mph. Chance of precipitation is 50%. New rainfall amounts between a tenth and quarter of an inch possible.
Someone Googled you this week 👀
It may feel like an invasion of privacy, but unfortunately It’s the new normal. Whether you’re joining a committee, selling something locally, dating again, or just meeting new neighbors… people are going to look you up online.
Like it or not, the internet has a way of surfacing past mistakes and outdated information that no longer reflects who you are.
Thankfully, there’s a really easy way for you – or someone you care about – to clean up outdated results that no longer tell the real story. Learn more here.
This house is wild
This 3-bed, 2.5-bath brownstone fronts the Erie Canal at The Reserve in Brighton, showcasing 2024 finishes, hickory floors, and a chef’s kitchen with 48-inch Wolf and Sub-Zero. The primary suite adds heated-floor luxury. A finished lower level flexes for gym or fourth bedroom. An EV-ready garage and access to the clubhouse with heated pool, sauna, and cinema complete it.
Take a peek inside →
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