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Hello Roswell! Hope your coffee tastes especially good this morning.
In today’s bring-the-kiddos edition: Seven crave-worthy diners, Jordan World Circus, and K-pop Warriors + excuses to get the fam out and about this week.
Today’s sponsor, Spot Pet Insurance, is something I wish I had before a late-night emergency vet visit left me with a $10,000 credit card bill. It’s cheaper than Netflix… and means you never have to choose between your pet and your savings. It takes less than 5 minutes to sign up – get started here.
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📰 In the news
Comfort classics with regional twists: A recent roundup spotlights seven down‑home New Mexico diners locals crave, from Santa Fe staples to Roswell’s Cowboy Cafe, serving hearty plates, green chile favorites, and pies worth the drive — check out the full lineup.
A boost for regional travel: United Airlines has launched a new route connecting Denver and Roswell, with flights now running twice daily year-round, making travel easier for locals and visitors throughout the Roswell area — read the full story.
Holistic approach to relapse prevention: Renew Health expanded addiction treatment in New Mexico with a detox program, pairing in-person care and telehealth with Medication-Assisted Treatment to ease withdrawal. Support is available statewide, including near Roswell — see how the model works.
Gold & silver are hot: Coming off gold’s best year since 1979, the momentum is carrying well into 2026 with silver remaining one of the most talked-about assets. Curious why they’re back in focus? American Hartford Gold has a free guide that explains what’s happening and how people are approaching it today. It’s free – and definitely worth a read.
Compare rates for free: The national average for car insurance is around $175/month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Highlights this week:
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🐾 One pet emergency can cost $10,000+
Together with our sponsor Spot Pet Insurance
Nothing prepares you for a late-night emergency at the vet. I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache.
From the initial exam fee just to be seen, to x-rays, surgery, medication, and follow-up visits… the bill racks up fast (to say the least). And at that moment? You’re not thinking about your savings, you’re just saying yes to whatever keeps them thriving.
As soon as we got home, I dug around online and ultimately signed up for Spot.
It’s super affordable and reimburses up to 90% on qualified vet bills. It was too late for me, but it’s not too late for you. Sign up today.
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🫶 We got your back
Tapas-ish cravings, solved: Craving shareable bites without the tapas label? At Sara’s Cafe and Grill, Mediterranean-leaning mezze, falafel, kebabs, and baklava deliver that order-a-bunch-and-pass-it-around joy, ideal for easy weeknights, low-key hangs, or those moments when cooking inspiration has left the building.
Gear up, Roswell: Moon Rock Outfitters keeps your week’s adventures rolling with bike rentals, full-service tune-ups, and mellow paddleboard days when the wind cooperates. They also host community rides and occasional rock-climbing hangs, making it easy to dust off that helmet, meet some neighbors, and move a little more.
Big screen, small stress: Recliners, reserved seats, and crisp projection that makes you forget your couch exists. At Apex Cinema Roswell, weeknights feel upgraded. Pick a new release, settle into your spot, and let dinner be popcorn… because balance matters.
Access cash without selling your home: A reverse mortgage can help anyone over 62 cover everyday expenses, support healthcare needs, fund home improvements, or even reduce pressure on 401(k) withdrawals – all while staying in your home. Longbridge offers a free calculator to estimate how much flexibility your home could provide, with no commitment required.
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📆 Fun for the whole fam
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🎪 Jordan World Circus @ Bob Crosby Arena | Friday (3/6) at 6:30 PM – Finally, lights in the sky we can explain. The Jordan World Glow Circus lands in Roswell with three rings of glowing acrobatics, music, and big top nostalgia, plus an early-bird ticket price that’s cheaper than a drive-thru lunch. Bring the kids, or borrow some.
♀ Women’s History Month Celebration @ Historical Society for Southeast New Mexico | Saturday (3/7) at 2:00 PM – March means we finally give the women who kept our stories alive their flowers. Expect a deep dive on Eve Ball with Lynda A. Sánchez, a proclamation, a signing with local women authors, and new exhibits in the museum and Archives, aka productive loitering.
💯 Goddard Centennial Celebration @ Goddard High School | Saturday (3/14) at 10:00 AM – If you’ve been waiting for a sign to swap alien lore for actual rocket science, this is it. The Roswell Museum is throwing a centennial salute to Goddard with displays, hands-on fun, and real launches that make grownups grin, and kids look up.
🛍 Spring Into Crafts Market @ The Alien Depot | Saturday (3/21) at 10:00 AM – Spring has opinions, and they involve handmade goods, local vendors, and zero big-box nonsense at The Alien Depot. Wander the stalls, pick up something your mantel actually deserves, then brag that you supported real neighbors, not algorithms. Even the little green men approve.
🏃 4th Annual 5K Road to Recovery @ Wool Bowl | Saturday (3/28) at 10:00 AM – Race day at this 5K means lacing up for something that actually matters. The Road to Recovery run walk brings runners, walkers, and families together to honor lives, support recovery, and fund local outreach. No PR required, just heart, and maybe a sensible shoe.
🌸 Spring Fling @ Central Church of the Nazarene | Saturday (3/28) at 12:00 PM – Central Nazarene is tossing a free Spring Fling with a petting zoo, face painting, bubbles, a bounce house, food trucks, and a cookie decorating class if you sign up. Consider it kid energy with training wheels, and snacks for sanity. Bring the neighbors you like.
🎤 K-pop Warriors: The Spectacle @ Encanto Event Center | Sunday (3/29) at 6:00 PM – Ready to trade classic rock for crisp choreography? At Encanto Event Center, a high-energy K-pop tribute will win over your skeptical teen, your tía, and maybe your knees. Family-friendly, bilingual in English and Spanish, big on spectacle, and Roswell-level hype without the UFOs.
Wanna see more? Browse our full events calendar →
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🔥 Worth a peek
We’re always on the hunt for useful resources, deals, services, and products we think you’ll love. Here’s what caught our eye this week.
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📻 Roswell report
Weather forecast
Today – High: 73°F – Low: 45°F – Precip: 0%
Sunny, with a high near 73. Northeast wind 5 to 15 mph. Later: Partly cloudy, with a low around 45. South wind around 5 mph.
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Tomorrow – High: 83°F – Low: 43°F – Precip: 2%
Patchy blowing dust between 11am and 5pm. Mostly sunny, with a high near 83. South wind 5 to 25 mph. Later: Mostly clear, with a low around 43.
Someone Googled you this week 👀
It may feel like an invasion of privacy, but unfortunately It’s the new normal. Whether you’re joining a committee, selling something locally, dating again, or just meeting new neighbors… people are going to look you up online.
Like it or not, the internet has a way of surfacing past mistakes and outdated information that no longer reflects who you are.
Thankfully, there’s a really easy way for you – or someone you care about – to clean up outdated results that no longer tell the real story. Learn more here.
This house is wild
On 2 acres, this 4-bed, 3.5-bath property pairs interiors with outdoor perks. Two living spaces, a dining room, and an eat-in kitchen with a sizable pantry offer flexibility. Circle drive and side parking enhance access. The yard showcases 14 pecan trees, a water feature, a gazebo, and a red barn with two rooms below and an upstairs retreat with bath.
Take a peek inside →
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