Privacy Policy | BaseLocal

Last Revised: May 6, 2025

BaseLocal, LLC (“BaseLocal”, “us”, “our”, or “we”) is the owner and operator of the www.baselocal.com website, and any associated subdomains (collectively, the “Site”), newsletters, email notifications, and social media platforms (all of the foregoing, along with any related applications provided by us, collectively referred to as the “Services”), and all content and features contained in the foregoing. BaseLocal respects your privacy, and we created this privacy policy (the “Policy”) to explain how we collect, use, and disclose your information when you access the Site and use the Services. The Policy is only applicable to our Site and our Services and not to any other website, service, or online platform. Terms that are not defined in this Policy have the meaning given them in our Terms of Service.

BY ACCESSING THE SITE, UTILIZING ANY SERVICES, AND/OR REGISTERING WITH US, YOU SIGNIFY THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS POLICY, INCLUDING OUR TERMS OF SERVICE AT https://www.baselocal.com/terms, WHICH ARE INCORPORATED HEREIN BY REFERENCE.

Types of Information Collected

Personal Information

BaseLocal may ask you for certain information that may be identifiable to you when you register for our Services (e.g., subscribe to our newsletters) or contact us directly via the Site. This may include: (i) contact information, such as your email address and name; and (ii) information for the purpose of authenticating yourself or your account (collectively, “Personal Information”). You are responsible for ensuring the accuracy of all Personal Information you submit to BaseLocal.

We collect and store the Personal Information you voluntarily submit to us through subscribing to our newsletters or contacting us via the Site. All newsletter subscriptions are opt-in, meaning you explicitly consent to receive emails from us by providing your email address.

If you choose to purchase advertising services from BaseLocal (e.g., advertisements in our newsletters), you will be required to provide us with your billing information, including, without limitation, bank account numbers, credit card or debit card numbers, account details, ACH information, and similar data (collectively, “Billing Information”).

Non-Personal Information

Cookies and Other Technologies. We may utilize cookies and other technologies, such as web beacons, to recognize you, customize your experience, and serve advertisements. Cookies are small files placed on your computer that allow us to count the number of visitors to BaseLocal, distinguish repeat visitors from new visitors, save user preferences, and track user trends. This Policy covers the use of cookies by BaseLocal and does not cover the use of cookies by third-party websites or advertisers. You can opt out of cookies by setting your browser to reject cookies or to notify you when a website tries to place a cookie. If you disable cookies, you can still use the Site and Services, although some features may be affected.

Information Collected Automatically. We automatically receive and collect information such as your IP address, the URLs of websites you arrive at the Site from or leave the Site to visit, your browser type and language, access times, the content of any undeleted cookies your browser previously accepted from us, your operating system, your mobile provider, your mobile device, and your ISP. We may use this information to better understand how visitors use the Site, analyze trends, administer the website, prevent fraud, and gather broad demographic information.

Our Use of Your Information

Our primary purpose in collecting information, both Personal Information and other, is to provide you with a safe, smooth, efficient, and customized experience. You agree that we may use your information to:

Provide the Services (e.g., deliver newsletters) and customer support you request;
Troubleshoot problems and prevent potentially prohibited or illegal activities;
Customize, measure, and improve our Site and Services, content, and advertising;
Send you newsletters and administer our Services based on your opt-in consent;
Communicate with you about products, services, or promotions you may be interested in (subject to your communication preferences);
Monitor and enforce our Terms of Service; and
Verify your eligibility to use the Site.

We do not resell your Personal Information to third parties.

Our Disclosure of Your Information

BaseLocal is committed to maintaining your trust, and we want you to understand when and with whom we may share information collected about you. We may disclose Personal Information, Billing Information, and Non-Personal Information to respond to legal requirements, enforce our policies, respond to claims that content violates the rights of others, or protect anyone’s rights, property, or safety. Such information will be disclosed in accordance with applicable laws and regulations.

We may also use and/or share your information with, and you authorize us to use and/or share this information with:

Service Providers: Third-party service providers under contract who help with our business operations (e.g., email delivery services for newsletters). We share your information with them only as necessary to provide Services to you.
Payment Processors: Third-party service providers to process payments for advertising services. These providers store your Billing Information; BaseLocal does not store this information. Storage and use of Billing Information by third-party providers are subject to their privacy policies and not this Policy. By providing Billing Information, you acknowledge and agree to its use by the third-party provider for payment processing, and you release BaseLocal from any claims arising from the provider’s storage or use of your Billing Information.
Affiliates and Partners: Our affiliates or promotional partners to offer you products, services, or promotions. We may receive information from them to enhance our Services.
Business Transfers: In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, your information may be part of the transferred assets.
Aggregated Data: We may analyze Non-Personal Information in anonymized and aggregate form to operate, maintain, manage, and improve the Site and Services. This aggregate data does not identify you personally and may be shared with affiliates, business partners, or third parties for lawful purposes, such as describing our Services to prospective partners.

We will not sell or rent your Personal Information to third parties for marketing purposes without your explicit consent.

Advertising Relationships Privacy Policy

BaseLocal may work with third-party advertising networks to place advertisements in our newsletters or on the Site. These networks may collect and use certain data for advertising purposes. For example, we may use Google Analytics to analyze website usage, which gathers information via cookies to create reports about Site usage. Google’s privacy policy is available at: https://policies.google.com/privacy. To learn more about how third-party ad networks use data, review their respective privacy policies.

No Spam or Spyware

We do not tolerate spam. Spamming is explicitly prohibited by our Terms of Service. If you believe you have received unauthorized communications from BaseLocal, please contact us via the Contact Information below. We reserve the right to investigate such incidents and take appropriate action in our sole discretion.

Account Protection

We take commercially reasonable steps to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or data storage method is 100% secure. BaseLocal cannot guarantee the security of information you transmit to us or that data stored on the Site or Services will not be accessed, disclosed, altered, or destroyed due to a breach of our industry-standard safeguards. Emails sent to us may not be secure, so take care in deciding what information you send via email.

The Site is hosted on servers in the United States. If you are located outside the United States, any information you provide will be transferred to and stored in the United States. By providing information, you consent to this transfer and storage.

Email Communication

We use your email to deliver BaseLocal newsletters and, with your consent, for promotional purposes (e.g., new services, special offers). All newsletter subscriptions are opt-in, and you may opt out of promotional communications by following the unsubscribe instructions in the emails or contacting us directly. It may take up to 10 days to process an opt-out request. You cannot opt out of transactional emails related to your account or Services (e.g., subscription confirmations).

Emails we send may contain code to track usage, such as whether the email was opened or which links were clicked, to improve our Services. If you contact us via email or a feedback form, we will collect your email address, the content of your message, and any attached files or other information you provide.

Third Parties

This Policy addresses only BaseLocal’s use and disclosure of information we collect from you. If you disclose information to third parties (e.g., via links on our Site or social media), their privacy policies apply. We do not control third-party privacy practices and encourage you to review their policies before sharing Personal Information.

Children

Protecting the privacy of young children is important to us. BaseLocal does not knowingly collect or solicit Personal Information from anyone under the age of 13. If you are under 13, do not provide any Personal Information. We encourage parents and guardians to monitor their children’s internet usage and enforce this Policy by instructing children not to provide Personal Information. If you believe a child under 13 has provided Personal Information, contact us, and we will endeavor to delete it from our databases.

How to Request Personal Information Deletion

You have the right to request that we delete your Personal Information by submitting a written request to the Contact Information below. We may verify your identity before acting on your request, which may involve providing proof of identity (e.g., driver’s license) or verifying ownership of the email address associated with your information.

We will not discriminate against you for exercising your right to delete Personal Information. However, we may provide a different level or quality of Services if the difference is reasonably related to the value of your Personal Information to us.

You may designate an authorized agent to request deletion on your behalf by providing written permission to the agent. We may require you to verify your identity directly and may refuse a request if the agent lacks adequate proof of authorization.

Changes to This Policy

We reserve the right to add to, change, update, or modify this Policy at any time. Changes will be posted on this page, so we urge you to visit frequently. Use of information we collect is subject to the Policy in effect at the time of collection.

Contact Information

If you have any questions about this Policy, please contact us via email at hello@baselocal.com or by regular mail at the following address:

BaseLocal, LLC
Attn: Legal
220 W. Congress Street Floor 2 #1041
Detroit, MI 48226
(313) 513-5121