The 3,000 strangers who know your address

and what you can do about it

There are companies you’ve never heard of that know your home address, your phone number, your age, and your family members’ names. They’re called data brokers, and right now your personal information is sitting on hundreds of their websites, available to anyone willing to pay.

That includes telemarketers, political campaigns, insurance companies, and scammers. It’s why your phone rings with pitches you never asked for. It’s why phishing texts reference your city. It’s why junk mail follows you to a house you moved into six months ago. None of it is random. All of it traces back to your data being bought and sold without your permission.

You can try removing yourself manually, but there are over 400 of these sites, each with its own forms, verification steps, and timelines. Most re-list your information within a few months. A few services now handle the entire process for you, starting under $8 a month. Incogni is the one we’d start with, and you can try it risk-free with a 30-day money-back guarantee.

Best data removal services

Our #1 Pick Incogni Aura Delete Me
Starts at $7.99/mo (annual) $10/mo (annual) $10.75/mo ($129/yr)
Brokers covered 420+ data brokers Data brokers + dark web + credit bureaus Major people-search sites
Approach Focused data removal only All-in-one identity protection platform Focused data removal only
Risk reducer 30-day money-back guarantee 14-day free trial + 60-day money-back Cancel anytime
Best for Lowest price, dedicated data removal Data removal plus credit monitoring and ID theft protection Families and couples (multi-person plans)
Try Incogni Risk-Free Start Aura Free Trial See Delete Me Plans

How your information ends up for sale

Every time you register to vote, buy a house, sign up for a rewards program, or fill out a form online, data about you gets collected. Public records, purchase history, browsing habits, and social media profiles all feed into a network of companies that specialize in packaging and reselling personal information.

These companies build detailed profiles that include your name, home address, phone number, email, estimated income, age, and even your relatives’ names. They sell that data to marketers, insurance companies, political campaigns, and frequently to scammers who use it to make their pitches more convincing.

That’s why a robocaller already knows your name before you pick up. It’s why you get targeted mail from companies you’ve never contacted. The more a scammer knows about you before making contact, the harder it is to tell a legitimate call from a fraudulent one.

Americans lost $12.5 billion to online fraud in 2023, according to the FBI’s Internet Crime Complaint Center. Much of that fraud begins with personal data purchased from broker databases — the same databases these services remove you from. (Source: FBI IC3 2023 Annual Report)
What most people try
Sign up for the Do Not Call Registry (only stops legitimate telemarketers, not scammers)
Block individual phone numbers (scammers rotate numbers constantly)
Submit opt-out requests one site at a time (400+ sites, each with different forms)
Stop answering unknown calls (doesn’t remove your data from broker sites)
What a data removal service handles
Automated removal requests sent to hundreds of data brokers at once
Recurring requests re-sent as your data reappears on broker sites
Dashboard or reports tracking which brokers had your info and removal status
Ongoing monitoring so new listings get caught and removed
Already know you want your data removed? Try Incogni with a 30-day money-back guarantee

Three services worth comparing

We looked at what’s available for people who want their personal information removed from data broker sites. These three stood out for different reasons: one for price and focus, one for all-in-one protection, and one for families.

Our #1 Pick

Incogni

Automated data removal from 420+ data brokers

Editor’s Choice
Sends removal requests to 420+ data brokers automatically
Requests re-sent on a recurring cycle as your data reappears
Real-time dashboard tracks removal progress for every broker
Removal process independently verified by Deloitte (245M+ requests sent)
30-day money-back guarantee on all plans
Cancel anytime, no long-term contracts
From $7.99/mo

Annual plan: $7.99/month ($95.88/year). Monthly plan available at $15.98/month.

Recognized by PCMag, CNET, and TechRadar. Independently audited by Deloitte.

30-day money-back guarantee
Best for: people who want focused, affordable data removal without paying for features they don’t need

The annual plan is $7.99/mo. Full refund within 30 days if it doesn’t meet your expectations.

#2 Pick

Aura

All-in-one identity protection with built-in data removal

Data broker removal requests handled automatically
Three-bureau credit monitoring (Experian, TransUnion, Equifax)
Dark web scanning for leaked passwords and credentials
Up to $1 million in identity theft insurance per adult member
Antivirus and VPN included with every plan
14-day free trial with no upfront payment
From $10/mo
Best for: people who want data removal plus credit monitoring, dark web alerts, and identity theft insurance in one subscription
#3 Pick

Delete Me

Data removal with multi-person plans for families and couples

Scans people-search sites and submits removal requests on your behalf
Privacy reports show where your data was found and what was removed
Multi-person plans cover 2 or 4 people at a discounted rate
Available in the US, UK, Canada, and Australia
2-year plans available for additional savings
Regular re-scans to catch data that reappears
From $129/yr
Best for: couples or families who want to protect multiple people under one plan

Common questions about data removal services

Most hesitation comes from concerns about sharing personal info with another company, or whether removal actually works. Here’s what to know:

These services need your name, email, and home address to find your records on broker sites. That information is used only for removal requests, not sold or shared.
Incogni’s removal process has been independently verified by Deloitte, confirming over 245 million removal requests sent to date.
All three services let you cancel without penalty. Incogni and Aura both offer money-back guarantees (30 days and 60 days, respectively).
Data brokers are required by law to honor removal requests in most states. Compliance rates are high, though timelines vary by broker.
Results aren’t instant. Most users see removal confirmations starting within the first few weeks, with the majority of brokers resolved within 2-3 months.
Removal is ongoing, not one-time. Brokers re-scrape public records and can re-list your data. These services handle the cycle so you don’t have to.

What happens after you sign up

After you create an account with any of these services, the process is mostly hands-off. You provide your name, email, and home address. The service scans people-search sites for matches, then begins sending removal requests on your behalf.

Incogni reports that initial scans take about two weeks, with removal requests going out automatically after that. Some brokers comply within hours. Others take weeks. Your dashboard or email reports will show progress as each broker responds.

One thing to keep in mind: removal is not permanent. Data brokers re-scrape public records regularly, which means your information can reappear. That’s why all three services include recurring scans and re-submissions. The difference between paying for a service and doing it yourself: they handle that cycle month after month so you don’t have to.

Take your personal data off the market

Incogni handles removal requests to 420+ data brokers starting at $7.99/month. 30-day money-back guarantee on all plans.

This page contains affiliate links. BaseLocal may earn a commission if you sign up through our links, at no extra cost to you. We only recommend products we believe provide real value to our readers.

Data removal services submit opt-out requests to data brokers on your behalf but cannot guarantee complete removal of all personal information from the internet. Results vary based on the number and type of brokers holding your data. Some brokers may re-list information after removal. Pricing shown is based on publicly available information and may change. Money-back guarantee and free trial terms are set by each respective company. These services do not prevent identity theft or fraud.