The 3,000 strangers who know your address
and what you can do about it
There are companies you’ve never heard of that know your home address, your phone number, your age, and your family members’ names. They’re called data brokers, and right now your personal information is sitting on hundreds of their websites, available to anyone willing to pay.
That includes telemarketers, political campaigns, insurance companies, and scammers. It’s why your phone rings with pitches you never asked for. It’s why phishing texts reference your city. It’s why junk mail follows you to a house you moved into six months ago. None of it is random. All of it traces back to your data being bought and sold without your permission.
You can try removing yourself manually, but there are over 400 of these sites, each with its own forms, verification steps, and timelines. Most re-list your information within a few months. A few services now handle the entire process for you, starting under $8 a month. Incogni is the one we’d start with, and you can try it risk-free with a 30-day money-back guarantee.
Best data removal services
| Our #1 Pick Incogni | Aura | Delete Me | |
|---|---|---|---|
| Starts at | $7.99/mo (annual) | $10/mo (annual) | $10.75/mo ($129/yr) |
| Brokers covered | 420+ data brokers | Data brokers + dark web + credit bureaus | Major people-search sites |
| Approach | Focused data removal only | All-in-one identity protection platform | Focused data removal only |
| Risk reducer | 30-day money-back guarantee | 14-day free trial + 60-day money-back | Cancel anytime |
| Best for | Lowest price, dedicated data removal | Data removal plus credit monitoring and ID theft protection | Families and couples (multi-person plans) |
| Try Incogni Risk-Free | Start Aura Free Trial | See Delete Me Plans |
How your information ends up for sale
Every time you register to vote, buy a house, sign up for a rewards program, or fill out a form online, data about you gets collected. Public records, purchase history, browsing habits, and social media profiles all feed into a network of companies that specialize in packaging and reselling personal information.
These companies build detailed profiles that include your name, home address, phone number, email, estimated income, age, and even your relatives’ names. They sell that data to marketers, insurance companies, political campaigns, and frequently to scammers who use it to make their pitches more convincing.
That’s why a robocaller already knows your name before you pick up. It’s why you get targeted mail from companies you’ve never contacted. The more a scammer knows about you before making contact, the harder it is to tell a legitimate call from a fraudulent one.
Three services worth comparing
We looked at what’s available for people who want their personal information removed from data broker sites. These three stood out for different reasons: one for price and focus, one for all-in-one protection, and one for families.
Incogni
Automated data removal from 420+ data brokers
Annual plan: $7.99/month ($95.88/year). Monthly plan available at $15.98/month.
Recognized by PCMag, CNET, and TechRadar. Independently audited by Deloitte.
30-day money-back guaranteeThe annual plan is $7.99/mo. Full refund within 30 days if it doesn’t meet your expectations.
Aura
All-in-one identity protection with built-in data removal
Delete Me
Data removal with multi-person plans for families and couples
Common questions about data removal services
Most hesitation comes from concerns about sharing personal info with another company, or whether removal actually works. Here’s what to know:
What happens after you sign up
After you create an account with any of these services, the process is mostly hands-off. You provide your name, email, and home address. The service scans people-search sites for matches, then begins sending removal requests on your behalf.
Incogni reports that initial scans take about two weeks, with removal requests going out automatically after that. Some brokers comply within hours. Others take weeks. Your dashboard or email reports will show progress as each broker responds.
One thing to keep in mind: removal is not permanent. Data brokers re-scrape public records regularly, which means your information can reappear. That’s why all three services include recurring scans and re-submissions. The difference between paying for a service and doing it yourself: they handle that cycle month after month so you don’t have to.
Take your personal data off the market
Incogni handles removal requests to 420+ data brokers starting at $7.99/month. 30-day money-back guarantee on all plans.
This page contains affiliate links. BaseLocal may earn a commission if you sign up through our links, at no extra cost to you. We only recommend products we believe provide real value to our readers.
Data removal services submit opt-out requests to data brokers on your behalf but cannot guarantee complete removal of all personal information from the internet. Results vary based on the number and type of brokers holding your data. Some brokers may re-list information after removal. Pricing shown is based on publicly available information and may change. Money-back guarantee and free trial terms are set by each respective company. These services do not prevent identity theft or fraud.