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It’s Friday, Amarillo! Let’s finish this week strong.
In today’s can’t-miss-weekend-plans edition: A new brunch spot, someone Googled you this week, and a Florida strawberry truckload sale + a stacked lineup of events this weekend.
Today’s sponsor (FinanceBuzz) built a free comparison tool that helped me cut my car insurance premiums in half. It took about 3 minutes, and honestly… I wish I’d done it sooner. If you haven’t shopped around in a while, you can easily check the best rates here.
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📰 In the news
Behind the scenes in hospitality: In February, Cask & Cork and OVR EZE general manager Don Rhode joined the Hey Amarillo Podcast to talk leadership, service, and his path in local dining — read the full interview.
Leader extends Southwest footprint: Groundworks acquired Amarillo-based WTX Foundation Repair in February, marking its first move into New Mexico and continued growth in West Texas. WTX will keep serving customers under the Groundworks name — get all the expansion details.
New brunch spot takes shape: The Toasted Yolk Cafe opens in Amarillo on Monday, with VIP charity preview events today and Saturday from 8 a.m. to noon at 5681 S. Soncy Road, by reservation — get all the details.
Gold & silver are hot: Coming off gold’s best year since 1979, the momentum is carrying well into 2026 with silver remaining one of the most talked-about assets. Curious why they’re back in focus? American Hartford Gold has a free guide that explains what’s happening and how people are approaching it today. It’s free – and definitely worth a read.
Someone Googled you this week: Whether you’re dating again, selling something locally, or just meeting new neighbors… people are going to look you up. Like it or not, the internet has a way of surfacing past mistakes and outdated information that no longer reflects who you are. Thankfully, there’s a really easy way for you (or someone you care about) to clean up all that up – learn more here.
Highlights this week:
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🚗 Are you quietly overpaying for car insurance?
Together with our sponsor FinanceBuzz
Auto insurance premiums have been climbing across the country… and most folks won’t notice until it’s time to renew and they’re hit with a higher bill.
The frustrating part? Loyalty rarely gets rewarded. Insurers adjust prices constantly, and new customers often qualify for better rates than long-time policyholders.
I learned that the hard way. I had the same policy for half a decade. Autopay was on, I saw the charges come in every month and never thought twice about them. Turns out I was paying well above the national average ($175/mo) for a single car… for years.
This free comparison tool lets you check rates from multiple insurers in just a few minutes. It costs nothing to look, and it could save you hundreds this year.
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🫶 We got your back
Vegan brunch, anyone? The Brunch Truck of Amarillo serves a full vegan menu: breakfast burritos, hearty sandwiches, big salads, plus an upbeat local vibe that makes midweek lunches and lazy weekends feel easy. When you want satisfying plant-based comfort without overthinking it, this spot delivers.
Treasure hunting on Route 66: If your shelves crave a little history, Alley Katz Unique Emporium hosts 40+ vendor booths brimming with vintage vinyl, quirky housewares, and Texas-y treasures. It’s the kind of easy wander that quietly becomes an afternoon, ideal for a low-stakes, high-fun browse any day this week.
Brows that stay put: Whether you’re after microbladed or powder brows, eyeliner that doesn’t vanish by noon, or a soft lip blush, Southern Beauty TX keeps it effortless and precise, with legit scar and stretch mark camouflage, too. Wake up polished, skip the fuss, and look put-together longer.
An emergency vet visit could cost you $7,000+ (ask me how I know 🙃). From the initial fee just to be seen to x-rays, surgery, medicine, and aftercare, it adds up quicker than a chew toy turns into a crime scene. The good news? You could get up to 90% cash back on your vet bill with this pet insurance plan.
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📆 Around town this weekend
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🍓 Florida Strawberry Truckload Sale @ Tractor Supply Co. | Saturday (3/7) at 8:00 AM – If your fruit bowl needs a win, catch the Florida strawberry truck at the Tractor Supply lot on Canyon Dr for a blink-and-you-miss-it 30-minute drop. Hand-picked berries by the 8 lb box, plus pecans, honey, and parking-lot camaraderie, first come, first served, cash or card.
🌱 The Greenhouse Guide Demo @ Pete’s Greenhouse | Saturday (3/7) at 10:00 AM – Peek behind the glass at Pete’s Greenhouse for a rare, hands-on tour with the folks who actually keep things alive, back for only its second year. You’ll pick up tricks, snoop the operation, and leave with Pete’s soil mix, not just a pamphlet. Limited spots.
🏺 Decoupage Terracotta Pot Workshop @ Yellow Rose Plants | Saturday (3/7) at 10:00 AM – Craving low-stakes creativity that actually looks good on the patio? Yellow Rose Plants is hosting a greenhouse decoupage terracotta pot workshop where you’ll make a 6-inch pot, tuck in a houseplant, and take it home for $40, materials included, but spots are limited, so pre-register.
👨 Daddy-Daughter Dance @ First Methodist Church of Canyon | Saturday (3/7) at 6:30 PM – Break out the tie you only wear for recitals and weddings, then twirl your kiddo at a sweet father-daughter dance in First Methodist Church of Canyon’s Fellowship Hall. Dessert, dancing, and enough dad moves to embarrass no one. Tickets are $30 per dad, daughters free.
🎸 Band Fest @ Arts in the Sunset | Saturday (3/7) at 6:30 PM – The 4th Annual Band Fest is back, benefiting the 100 Club of the Texas Panhandle, and giving you a solid reason to trade the couch for real amps. A-Town Rockers headline with special guest 9 Eyes, tickets dropping soon, so practice your head nod.
🎩 Illusions After Dark @ Amarillo Magic Co. | Saturday (3/7) at 7:00 PM – Skip the same old dinner-and-a-yawn and try Illusions After Dark at Amarillo Magic Co., our only real magic venue. Intimate, up-close sleight of hand, clean comedy, and audience shenanigans make it actually fun for couples, kids, and skeptics. Seats are limited, grab tickets early.
🐾 Petco Adoptions @ Petco | Sunday (3/8) at 2:00 PM – Swing by Petco on Sunday afternoon for a meet-and-greet with adoptable pets, speed dating where everyone actually wins. Every Sunday, 2 to 4, browse for kibble, chat with rescuers, and leave with a furry coworker who excels at meetings, naps, and loyalty.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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🔥 Worth a peek
We’re always on the hunt for useful resources, deals, services, and products we think you’ll love. Here’s what caught our eye this week.
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📻 Amarillo report
Weather forecast
Today – High: 71°F – Low: 34°F – Precip: 1%
Sunny, with a high near 71. Southwest wind 15 to 25 mph, with gusts as high as 35 mph. Later: Partly cloudy, with a low around 34. Wind chill values as low as 27. Northwest wind 15 to 20 mph.
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Tomorrow – High: 57°F – Low: 33°F – Precip: 4%
Partly sunny, with a high near 57. Northeast wind 10 to 15 mph, with gusts as high as 25 mph. Later: Mostly clear, with a low around 33. Southeast wind 5 to 10 mph.
Something in your house is about to break 🏠
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It never happens at a convenient time, and most homeowners just eat the cost because they don’t realize there’s a better option.
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The best part? Select plans are 50% off now through March 9th.
This house is wild
This 4-bed, 3-bath home pairs a 3-stall garage with a chef’s kitchen under soaring vaulted ceilings, featuring a 6-burner cooktop, double ovens, and a large island. A wood-burning fireplace with gas starter anchors the living room. The isolated primary suite offers a spa-like bath. A covered side patio, covered back patio, and wide front porch expand outdoor living.
Take a peek inside →
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