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Hi Missoula, hope you’re having a great weekend!
In today’s in-case-you-missed-it edition: Zoning overhaul allowing more apartments, St. Patrick’s Day Parade, and Florida Strawberry Truckload Sale + the top stories from this week & a sneak peek at next week.
Today’s sponsor, American Hartford Gold, is helping folks around Missoula protect their savings as gold and silver continue to gain momentum. Their free guide explains what’s driving the surge… and what to know before adding precious metals to your portfolio. Grab your free copy here.
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📰 Most-clicked stories this week
Engineers map out improvements: Reserve Street’s future remains uncertain, but a safety action plan is set for adoption this month, with possible changes to signals, speed feedback signs, restricted turns and lighting — see what’s planned for Reserve Street.
Major rules reshape neighborhoods: Missoula City Council approved a zoning overhaul allowing apartments in 89 percent of residential and mixed-use districts, while rural zones remain single-family, to boost housing, walkability, and climate goals — see what’s changing and where.
Expanded selection for shoppers: Southgate Mall keeps changing in 2026 as JD Sports has opened its first Montana store in Missoula, adding more sneaker and sportswear options after Elote’s recent closure — get all the details.
Nothing prepares you for a pet emergency: I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache. As soon as we got home, I signed up for Spot. It’s super affordable – and reimburses up to 90% of the bill.
Compare rates for free: The national average for car insurance is around $175/month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
All the crowd favorites:
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🏆 Gold and silver are heating up
Together with our sponsor American Hartford Gold
Gold just posted its strongest run in decades… and the momentum is carrying into 2026. Silver has become one of the most talked-about assets as investors look for ways to stay ahead of market volatility.
While many are still sitting on the sidelines, others are quietly repositioning.
If you’re wondering whether you’re missing something, AHG has a free guide explaining what’s driving the renewed interest… and how investors are approaching precious metals right now.
It’s free and worth reading before the next move.
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🫶 This week’s top finds
Handmade pasta night: At Florabella, Missoula’s carb cravings become art. House-made noodles, bright sauces, and just-baked bread hush the table for a beat. It’s an easy weeknight lift that still feels special, serving cozy, unfussy vibes and flavor that lingers.
Tapas night upgrade: Whether you’re after a quick pre-show bite or a low-key catch-up, Bar Plata does pintxos, tinned fish, and Spanish-ish cocktails in a cozy downtown nook. Slide in, pick a couple small plates, sip something bright, and linger like you actually intended to be social this week.
Smashburger mood, unlocked: Wally & Buck keeps it simple with juicy grass-fed patties, crisp veggies, and sneaky-good bacon jam. Perfect for a burger and fries before getting on with your day, leaving you oddly accomplished. A midweek win that requires zero overthinking… more burger bliss, less fuss.
Thinning hair? It only gets worse: A few months ago, I noticed my ponytail getting thinner. I tried the usual stuff (biotin, shampoo, etc.) but mostly just hoped it would fix itself… until I learned that active follicles can permanently go dormant if you don’t do something about it. The good news? You can get treatment that actually works with no office visits or trips to the pharmacy. Learn more about my favorite online options here.
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📆 Sneak peek at next week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🎭 Revival Comedy’s Annual Variety Show @ Zootown Arts Community Center | Wednesday (3/11) at 7:00 PM – If you needed a sign to laugh for a cause, Sarah Aswell’s birthday variety show is pick-what-you-pay, with 100% to the ZACC. Expect comedy, music, a weird auction, games, animals, and the cake has a history; working comics get half off at the door.
🍻 Fish and Brews @ Residence Inn by Marriott Missoula Downtown | Thursday (3/12) at 2:00 PM – Eddy Bar is debuting its new look with a fly-fishing benefit for Project Healing Waters, with specialty cocktails, local bites, raffles, speakers, and a sneak at the 2026 river report. Ticket includes a drink, appetizers, and two raffle tickets, because research tastes better with beer.
🍓 Florida Strawberry Truckload Sale @ A & T Auto Recycling | Saturday (3/14) at 8:00 AM – Because Missoula needs a little Florida now and then, swing by the A & T Auto Recycling lot for a half hour pop-up of sun-ripened strawberries delivered direct. Thirty bucks for an 8-pound box, plus pecans, honey, and first come, first served. No prepay.
🐦 Second Saturday Birding @ Greenough Park Pavilion | Saturday (3/14) at 9:30 AM – Bring your curiosity to Greenough Park for Second Saturday birding with the Feminist Bird Club, a friendly loop with snacks, loaner binoculars, and zero gatekeeping. All genders and skill levels welcome. Expect warblers, neighborly chitchat, and, if luck swings wild, a black bear cameo.
☘ St. Patrick’s Day Parade @ Downtown Missoula | Saturday (3/14) at 10:00 AM – Nothing says Missoula like hoofbeats on Higgins and a sea of green. The St. Patrick’s Day parade trots through downtown with the Big Sky Horse Park float, real horses, and enough charm to make you forget the parking, the bagpipes, and last night’s choices.
🔎 Scavenger Hunt @ The Badlander | Saturday (3/14) at 10:00 AM – Stretch your legs at the market’s scavenger hunt, meeting at the Information Booth at 10 AM, then roam for clues between peaches, pickles, and people-watching. First 10 winners snag a CFRM fanny pack, which pairs nicely with smug step counts, and solid local cred.
🎨 Paint Your Pet @ Painting with a Twist | Sunday (3/15) at 2:00 PM – Finally give the dog the portrait he thinks he deserves, and the cat something new to judge. Paint Your Pet is a guided workshop with all supplies provided, so you can finally add your furry family to the wall of fame, no experience needed.
Wanna see more? Browse our full events calendar →
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🔥 Worth a peek
We’re always on the hunt for useful resources, deals, services, and products we think you’ll love. Here’s what caught our eye this week.
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📻 Missoula report
Weather forecast
Today – High: 55°F – Low: 31°F – Precip: 37%
A chance of rain after noon. Mostly cloudy, with a high near 55. West southwest wind 9 to 20 mph, with gusts as high as 35 mph. Chance of precipitation is 40%. Later: Rain. Mostly cloudy, with a low around 31. West wind 15 to 18 mph, with gusts as high as 37 mph. Chance of precipitation is 80%.
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Tomorrow – High: 42°F – Low: 24°F – Precip: 60%
Snow likely. Mostly cloudy, with a high near 42. West wind 15 to 21 mph, with gusts as high as 29 mph. Chance of precipitation is 60%. New snow accumulation of less than half an inch possible. Later: A chance of snow. Mostly cloudy, with a low around 24. Chance of precipitation is 50%. New snow accumulation of less than half an inch possible.
Someone Googled you this week 👀
It may feel like an invasion of privacy, but unfortunately It’s the new normal. Whether you’re joining a committee, selling something locally, dating again, or just meeting new neighbors… people are going to look you up online.
Like it or not, the internet has a way of surfacing past mistakes and outdated information that no longer reflects who you are.
Thankfully, there’s a really easy way for you – or someone you care about – to clean up outdated results that no longer tell the real story. Learn more here.
Most popular house this week
This 2021-built 6-bed, 3.5-bath modern Montana retreat sits on 2.3 acres minutes from Missoula, offering 5,200-plus square feet and easy main-level living. A chef’s kitchen, gas fireplace, and private primary suite set the tone. A bonus room and walk-out basement with a second kitchen boost flexibility, and an optional adjacent 2.4-acre lot with its own well expands possibilities.
Take a peek inside →
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