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Happy weekend, Prescott!
In today’s happening-today edition: Jane Goodall’s Reasons for Hope, St. Patrick’s Day food tour, Arizona’s most charming main streets, and more. + events worth checking out today & tomorrow.
From today’s sponsor, FinanceBuzz: Many Arizona drivers end up paying higher auto insurance premiums because they don’t shop around enough. The same driver with the same car can get wildly different quotes from different insurers, so it truly pays to compare. Their free tool makes it easy.*
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📰 In the news
Insights on identity and opportunity: Yavapai College’s Dr. Jennifer Jacobson explains how social location and social capital shape students, from the strength of weak ties to navigating institutions, and why many sociology grads serve nonprofits — read the full story.
Quaint downtowns worth the trip: Arizona’s most charming main streets get their due, from Tempe’s Mill Avenue to Casa Grande, with Prescott shining for Whiskey Row, historic saloons, and a picturesque Courthouse Plaza — discover these charming downtowns.
Finding strength through compassion: Prescott Valley’s Bethany Forbes, 55, shares her breast cancer journey, with support from the Baskin Breast Care Center at Dignity Health YRMC, and is embracing life after finishing chemotherapy — read the full story.
Nothing prepares you for a pet emergency: I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache. As soon as we got home, I signed up for Spot. It’s super affordable – and reimburses up to 90% of the bill.*
Gold & silver are hot: Last year was gold’s best year since 1979. Silver did even better, climbing nearly 150%… and analysts expect the momentum to continue. Curious about precious metal investing? GoldCo has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.*
Highlights this week:
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💎 Local business spotlight
Calmer walks, finally: Prescott pups sounding like storm sirens? At Fetch Happy Store, find calming chews and holistic support from real pet pros to build calm, confidence, and connection, whether on the trail, downtown, or the couch. Life feels easier at both ends of the leash with gentle, effective help.
Soothe the stubborn aches: When your neck battles the laptop or yardwork lingers, Prescott Massage Therapy blends focused deep tissue, trigger point, and myofascial techniques, plus nervous-system-savvy, trauma-informed care, to calm chronic pain and help you recover faster, safely.
Granite-dell birdies, anyone? Whether you’re sneaking a lunchtime nine or a full 18 with lake views and surprise elevation, Watson Lake turns weekday rounds into a mini escape. Pack water, trust your midranges, and bring a friend who won’t mind a bit of hiking between tees and baskets.
These aren’t ads or sponsored placements, just some cool nearby spots we think are worth a visit.
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🫶 We got your back
Thinning hair? Don’t treat the wrong thing: When my ponytail started thinning, I tried the usual stuff (biotin, shampoo, sprays, etc.) and not one of them lasted. Turns out, most products target the strand, not the follicle… and that’s the whole problem. Once follicles go dormant, they need targeted help to come back. The good news? You can get treatment that actually works with no office visits or trips to the pharmacy. Learn about my favorites here →
Last call for the CVS Epic Beauty Sale: Today’s your last chance to save on all sorts of self-care products at CVS, including makeup, beauty tools, skin care, hair masks, moisturizers, and more from all your favorite brands. *Shop the sale before it ends →
Paying full price is officially optional: Blu Dot just marked down dozens of their best sofas, beds, dining tables, outdoor pieces, and lighting by as much as 60%. Not because something’s wrong with them, but because every great design eventually has to make room for the next one. The deals change daily, so it’s always a new adventure. *See what’s on sale today →
Most people have no idea what’s happening inside their body: Not because the data doesn’t exist, but because no one’s collecting it. Routine annual checkups miss things like body composition, biological age, and the biomarkers that can help predict long-term patterns. The good news? HumeHealth offers tools to help you track all of that at home for less than the cost of a specialist visit. *Use code NEW20 to save 20% →
Something in your house is about to break: It might be your AC, your water heater, your fridge… doesn’t matter. Every major appliance has an expiration date, and when it goes, you’ll be staring down a repair bill that can climb into the thousands fast. An AHS home warranty covers these types of surprises + *select plans are $150 off right now →
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📆 Around town today & tomorrow
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
⛲ Watters 64th Spring Festival & Fountain Show @ Watters Garden Center | Saturday (3/14) at 9:30 AM – Whether your yard is winter-weary or you just want to sniff flowers, Watters throws its 64th Spring Festival and fountain show. Growers bring bloomers that actually thrive in our soil, elegant evergreens, and tips, and it’s prime week to plant fruit, shade, or evergreen trees.
✨ Spring Equinox MagiKal Market @ Grace Sparkes Memorial Activity Center | Saturday (3/14) at 10:00 AM – Spring Equinox at Grace Sparks means a cozy indoor market where Prescott’s witches, pagans, and curious neighbors mingle without the wind flipping your tarot. Expect 40+ vendors slinging readings, crystals, potions, and real-deal witchy supplies, perfect for tuning up your altar, or your attitude.
🎨 Craft Fair @ Prescott Learning Center | Saturday (3/14) at 10:00 AM – Skip the big-box run and pop by Prescott Learning Center’s craft fair on Willow Creek for handmade goods, 3D-printed curios, jewelry, and local finds. You’ll support building upgrades and classroom supplies, catch up with neighbors, and justify stocking the gift drawer as ‘for the kids’.
🚲 Bike Rodeo @ Park Collective (Prescott Valley) | Saturday (3/14) at 11:00 AM – Peak adulting, minus the boredom. PVPD and Park Collective host a free bike rodeo and car seat check, with loaner bikes, free helmets, and tips galore. Bring the old seat, or the kid, and you might leave with a replacement.
🏺 Epoxy Mosaic Clay Pennant @ Beads To You (Prescott Valley) | Saturday (3/14) at 1:00 PM – Trade errands for an afternoon where you actually finish something beautiful, no guesswork, no mess, just satisfaction. Guest artist Theresa Erb guides you through an epoxy mosaic clay pennant, all supplies included. It’s $40, and Mary will hold your spot at 928-713-5237, text or call.
🐒 Jane Goodall’s Reasons for Hope @ Embry-Riddle Aeronautical University – Prescott Campus | Saturday (3/14) at 3:00 PM – Ready to give your doomscrolling thumb a night off? This Jane Goodall documentary serves good news, from Northern Bald Ibises winging over the Alps, to the Blackfeet Nation restoring bison, Sudbury’s regreening, and Roots & Shoots youth wins, plus chimp-research footage, perspective, and hope.
☘ St. Patrick’s Day Food Tour @ Meet at Courthouse Steps, Prescott, AZ | Saturday (3/14) at 3:00 PM – Trade green beer for a proper stroll through historic downtown Prescott, hitting six spots for Irish and green bites like Guinness stew, soda bread, pesto pasta, and Bailey’s chocolates. A leisurely walking feast for grown-ups, authentic and fun, and yes, it will sell out.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 Prescott report
Weather forecast
Today – High: 74°F – Low: 40°F – Precip: 0%
Partly sunny. High near 74, with temperatures falling to around 71 in the afternoon. Southwest wind 5 to 20 mph, with gusts as high as 32 mph. Later: Mostly clear, with a low around 40. Southwest wind 9 to 18 mph, with gusts as high as 29 mph.
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Tomorrow – High: 75°F – Low: 38°F – Precip: 0%
Mostly sunny, with a high near 75. Northwest wind 7 to 16 mph, with gusts as high as 25 mph. Later: Partly cloudy, with a low around 38. Northwest wind 6 to 13 mph, with gusts as high as 20 mph.
This house is wild
Architecturally significant modern luxury in gated High Valley Ranch, minutes from historic downtown Prescott. Completed in 2023, this home orients to sunrise and sunset and centers on a retractable glass wall. Highlights include Taj Mahal quartzite, massive Arizona stone retaining walls, SubZero Wolf kitchen, spa baths with heated limestone, theater, sauna, 15.4 kW solar, and an oversized EV-ready three-car garage.
Take a peek inside →
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