The best sporting goods shops in San Francisco

“Whether you're starting scuba or leveling up, Deep Ocean Explore Store trains small groups with quality gear and lines up Monterey weekend dives, Catalina trips, and Dives Against Debris. Pop in this week to grab computers, BCDs, and masks, then put them to work with local guided dives.”

From the Alameda newsletter, August 6, 2026

“Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional curveball like a Viking helmet or WWII Signal Corps radio. Perfect for weekend hikes, costume builds, emergency kits or just leaning into your inner MacGyver this week.”

From the Oakland newsletter, September 16, 2026

“Built for NorCal microclimates, KÜHL San Francisco stocks seriously functional pants, rain jackets, fleeces and sun-protective shirts for men and women, plus travel-ready Eskape bags that just work. Think superior fit and casual style that moves from the trail to Taco Tuesday without trying.”

From the San Francisco newsletter, September 17, 2026

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

“Whether you're chasing stripers in the surf, trout in the Sierra, or just your sanity, Lost Coast Outfitters stocks the good stuff, from top-shelf rods and reels to flies that actually work. Peek their Northern California Fishing Report, then book a casting lesson or a guide and fish this week.”

From the Oakland newsletter, August 20, 2026

“California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak Rolling and Plunge. Browse kayaks, canoes, surfskis, paddles, PFDs, and SUP boards, then book a private class for your crew and call it sneaky cross-training.”

From the Oakland newsletter, September 22, 2026

“Large outdoor clothing shop stocking Columbia Sportswear gear at discounted prices.”

“Chain retailer providing a full range of sporting & outdoor equipment, shoes & apparel.”

“Chain known for its large, wilderness-themed stores & wide array of hunting, fishing & outdoor gear.”

“SlingFin builds strength-to-weight tents and tarps, from the ultralight SplitWing to the Portal and Alpine designs, plus footprints, guylines, and repair bits to keep your setup humming.”

From the Berkeley newsletter, September 18, 2026

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

“Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods, they handle the sale, you pocket the payout. Events and meetups keep the stoke high, so make this the week you trade clutter for adventure.”

From the Daly City newsletter, August 22, 2026