The best sporting goods shops in San Rafael

10 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 10 places · showing the latest additions first

Demo Sport

Sporting Goods

Demo Sport has you covered with wakeboards, wakesurf boards, SUPs, life jackets and wetsuits for summer, plus legit ski, snowboard and…

1101 Francisco Blvd E

Demo Sport has you covered with wakeboards, wakesurf boards, SUPs, life jackets and wetsuits for summer, plus legit ski, snowboard and backcountry gear when the slopes call. They also rent gear, do repairs, and run a junior ski & snowboard exchange program, so you can keep the crew dialed without the gear chaos.

From the San Rafael newsletter, September 15, 2026

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Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional…

2500 Embarcadero # E (Oakland)

Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional curveball like a Viking helmet or WWII Signal Corps radio. Perfect for weekend hikes, costume builds, emergency kits or just leaning into your inner MacGyver this week.

From the Oakland newsletter, September 16, 2026

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KÜHL San Francisco

Sporting Goods

Built for NorCal microclimates, KÜHL San Francisco stocks seriously functional pants, rain jackets, fleeces and sun-protective shirts for…

2071 Union St (San Francisco)

Built for NorCal microclimates, KÜHL San Francisco stocks seriously functional pants, rain jackets, fleeces and sun-protective shirts for men and women, plus travel-ready Eskape bags that just work. Think superior fit and casual style that moves from the trail to Taco Tuesday without trying.

From the San Francisco newsletter, September 17, 2026

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Lost Coast Outfitters

Sporting Goods

Whether you're chasing stripers in the surf, trout in the Sierra, or just your sanity, Lost Coast Outfitters stocks the good stuff, from…

540 Jackson St (San Francisco)

Whether you're chasing stripers in the surf, trout in the Sierra, or just your sanity, Lost Coast Outfitters stocks the good stuff, from top-shelf rods and reels to flies that actually work. Peek their Northern California Fishing Report, then book a casting lesson or a guide and fish this week.

From the Oakland newsletter, August 20, 2026

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The Golf Mart

Sporting Goods

Sporting goods retailer with a wide range of golf equipment and clothing, including used items.

530 Francisco Blvd W

Sporting goods retailer with a wide range of golf equipment and clothing, including used items.

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Whether you’re SUP-curious, kayak-ready, or wing-foil obsessed, 101 Surf Sports San Rafael has rentals, lessons, and a legit shop that lets…

115 3rd St

Whether you’re SUP-curious, kayak-ready, or wing-foil obsessed, 101 Surf Sports San Rafael has rentals, lessons, and a legit shop that lets you try before you buy. Sneak in a waterside session, demo e-foils or surfskis, then feel smug about choosing the North Bay for your cross-bay workout.

From the San Rafael newsletter, September 21, 2026

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California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak…

Jack London Square, 409 Water St (Oakland)

California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak Rolling and Plunge. Browse kayaks, canoes, surfskis, paddles, PFDs, and SUP boards, then book a private class for your crew and call it sneaky cross-training.

From the Oakland newsletter, September 22, 2026

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Whether you’re sneaking out to Marin waters or dialing in a weekend camp, Marin Outdoor Trading Co. brings legit fly shop know how, local…

570 San Anselmo Ave (San Anselmo)

Whether you’re sneaking out to Marin waters or dialing in a weekend camp, Marin Outdoor Trading Co. brings legit fly shop know how, local flies, and the advice you actually want. Grab hats and outdoor layers, schedule a fly casting lesson, and consign the gear that’s collecting dust.

From the Petaluma newsletter, August 12, 2026

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Big 5 Sporting Goods

Sporting Goods

Chain retailer providing a full range of sporting & outdoor equipment, shoes & apparel.

160 Northgate Dr #1

Chain retailer providing a full range of sporting & outdoor equipment, shoes & apparel.

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Second Summit

Sporting Goods

Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods,…

583 Haight St (San Francisco)

Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods, they handle the sale, you pocket the payout. Events and meetups keep the stoke high, so make this the week you trade clutter for adventure.

From the Daly City newsletter, August 22, 2026

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