The best sporting goods shops in Santa Rosa

10 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 10 places · showing the latest additions first

Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional…

2500 Embarcadero # E (Oakland)

Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional curveball like a Viking helmet or WWII Signal Corps radio. Perfect for weekend hikes, costume builds, emergency kits or just leaning into your inner MacGyver this week.

From the Oakland newsletter, September 16, 2026

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KÜHL San Francisco

Sporting Goods

Built for NorCal microclimates, KÜHL San Francisco stocks seriously functional pants, rain jackets, fleeces and sun-protective shirts for…

2071 Union St (San Francisco)

Built for NorCal microclimates, KÜHL San Francisco stocks seriously functional pants, rain jackets, fleeces and sun-protective shirts for men and women, plus travel-ready Eskape bags that just work. Think superior fit and casual style that moves from the trail to Taco Tuesday without trying.

From the San Francisco newsletter, September 17, 2026

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Lost Coast Outfitters

Sporting Goods

Whether you're chasing stripers in the surf, trout in the Sierra, or just your sanity, Lost Coast Outfitters stocks the good stuff, from…

540 Jackson St (San Francisco)

Whether you're chasing stripers in the surf, trout in the Sierra, or just your sanity, Lost Coast Outfitters stocks the good stuff, from top-shelf rods and reels to flies that actually work. Peek their Northern California Fishing Report, then book a casting lesson or a guide and fish this week.

From the Oakland newsletter, August 20, 2026

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DICK'S Sporting Goods

Sporting Goods

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

1975 Cleveland Ave

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

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Sonoma Outfitters

Sporting Goods

Whether you’re chasing shade in Annadel or plotting a Russian River weekend, Sonoma Outfitters has you covered with dialed clothing,…

2412 Magowan Dr

Whether you’re chasing shade in Annadel or plotting a Russian River weekend, Sonoma Outfitters has you covered with dialed clothing, footwear and legit gear from Patagonia, Vuori, Hoka, Keen and more, plus a crew that actually hikes here and fits you right. Locally owned since 1978 in Montgomery Village.

From the Santa Rosa newsletter, August 14, 2026

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Sportsman's Warehouse

Sporting Goods

Outdoor recreation chain featuring apparel, footwear, equipment & accessories for adults & kids.

5195 Redwood Dr (Rohnert Park)

Outdoor recreation chain featuring apparel, footwear, equipment & accessories for adults & kids.

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California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak…

Jack London Square, 409 Water St (Oakland)

California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak Rolling and Plunge. Browse kayaks, canoes, surfskis, paddles, PFDs, and SUP boards, then book a private class for your crew and call it sneaky cross-training.

From the Dublin newsletter, August 13, 2026

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Big 5 Sporting Goods

Sporting Goods

Chain retailer providing a full range of sporting & outdoor equipment, shoes & apparel.

2503 Cleveland Ave

Chain retailer providing a full range of sporting & outdoor equipment, shoes & apparel.

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Sports Basement Santa Rosa is the spot when your plans jump from Annadel hikes to youth league sidelines. From tents, sleeping bags, and…

1970 Santa Rosa Ave

Sports Basement Santa Rosa is the spot when your plans jump from Annadel hikes to youth league sidelines.

From the Santa Rosa newsletter, September 17, 2026

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Second Summit

Sporting Goods

Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods,…

583 Haight St (San Francisco)

Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods, they handle the sale, you pocket the payout. Events and meetups keep the stoke high, so make this the week you trade clutter for adventure.

From the Daly City newsletter, August 22, 2026

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