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Hi Longview, we made it to Thursday!
In today’s fun-for-grown-ups edition: Hot air balloon rescue, Ballet Magnificat: The Call, and Colt and the Old 45s + plenty of reasons to put on real pants this week.
Today’s sponsor, American Hartford Gold, is helping folks around Longview protect their savings as gold and silver continue to gain momentum. Their free guide explains what’s driving the surge… and what to know before adding precious metals to your portfolio. Grab your free copy here.
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📰 In the news
Sky-high emergency unfolds: On March 2, a hot air balloon hit a Longview cell tower, leaving two people stuck over 900 feet up. Crews rescued them unharmed, and the incident remains under investigation — read the full story.
Inside a complex lifesaving operation: The Saturday rescue of two people trapped in a hot air balloon on a radio tower was a combined effort, with Judson Fire offering support and 50-plus responders — see how responders coordinated.
Cultural highlights across the region: Spring in Texas brings festivals. Freedom Rides at Gregg County Historical Museum continue through March 27. Tyler Museum of Art celebrates 55 years. Palestine hosts music and train rides — explore upcoming East Texas events.
Nothing prepares you for a pet emergency: I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache. As soon as we got home, I signed up for Spot. It’s super affordable – and reimburses up to 90% of the bill.
Compare rates for free: The national average for car insurance is around $175/month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Highlights this week:
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💎 Local business spotlight
Curtains up, neighbors: Need a midweek culture boost? Theatre Longview keeps it lively with laugh-out-loud improv… hello, Duck. Duck. Moose!… and crowd-pleasing plays, so gathering friends and supporting local talent is easy, no cross-town trek required this week.
Crave-worthy chili dogs: Hot Dog Express is the no-frills Longview staple where a chili cheese, kraut, or snappy Polish dog lands hot, fast, and just how you remember. When midweek munchies hit, a dog-and-fries combo counts as a tiny victory.
Downtown book fix: Books & Barrels keeps downtown reading vibes alive with handpicked titles for adults and kids, plus quirky gifts. Find easygoing community moments with book clubs, poetry nights, and local author signings. Leave with a page-turner you’ll read before bed… or proudly display on the nightstand.
\*These aren’t ads or sponsored placements, just some cool nearby spots we think are worth a visit.
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🫶 We got your back
Your data is for sale right now: There are over 400 websites selling your info to marketers, political campaigns, and scammers. They’ve got your phone number, home address, relatives’ names… you name it. That’s how robocallers seem to know everything about you before you pick up. You can remove your info one site at a time, or pay a service to do it for you. Here’s what we recommend →
Why your last diet didn’t work: Sustained weight loss is nearly impossible with diet alone. Your body literally fights back by making you hungrier the moment you start restricting calories. That’s why more doctors are recommending GLP-1s. The best part? Getting them has never been easier. We compared three programs to help you find the right fit. See which ones stood out →
Thinning hair? Don’t treat the wrong thing: When my ponytail started thinning, I tried the usual stuff (biotin, shampoo, sprays, etc.) and not one of them lasted. Turns out, most products target the strand, not the follicle… and that’s the whole problem. Once follicles go dormant, they need targeted help to come back. The good news? You can get treatment that actually works with no office visits or trips to the pharmacy. Learn about my favorites here →
Six figures you can’t spend: Most homeowners over 50 have spent years dutifully paying their mortgage, assuming the only time it’ll pay off is when they sell. I thought the same thing until I discovered you can tap into the equity you’ve earned whenever you want (without leaving your home). Overdue for a new roof? Want to build your dream bathroom? There are two ways to turn equity into usable cash →
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📆 Longview for grown ups
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🎤 Tommi Jo @ FRESH Grill + Patio | Friday (3/13) at 6:00 PM – Tommi Jo is back at FRESH Grill + Patio with Americana and country to slide you into the weekend. Grab dinner, then a scoop or three of house-churned gelato. Get a 30 oz to go, we are all about sound decisions, and sweet tunes.
🌽 3rd Annual Bags & Brews Cornhole Tournament @ Maude Cobb Convention & Activity Center | Saturday (3/14) at 2:00 PM – Whether you call it cornhole or bags, put those tailgate skills to use at the 3rd Annual Bags & Brews, supporting East Texas Alzheimer’s Alliance. Three divisions, cold beer, prizes, and bragging rights, so grab your crew, register online, and make every toss count.
🎤 Colt and the Old 45s @ Longview Museum of Fine Arts | Saturday (3/14) at 7:00 PM – Craving the good stuff? Colt and the Old 45s hit LMFA’s old-bank digs with a 12-piece wall of horns and harmonies, ripping through the ’60s, ’70s, and beyond. It’s $30, BYOB and snacks, and yes, you’ll hum along before song two.
🎶 The Kirbys @ GZ Asian Bistro & Sushi Bar | Saturday (3/14) at 7:00 PM – Nothing beats great noodles with a side of live tunes. The Kirbys are setting up at GZ Asian Bistro, and the kitchen never phones it in. Think excellent food, warm service, and easygoing music, perfect for catching up, people-watching, and pretending we go out more.
🧶 Chunky Knit Blanket Workshop @ Painting with a Twist | Sunday (3/15) at 3:00 PM – Painting with a Twist is hosting a chunky blanket workshop where you actually finish something, take it home. Step-by-step help, four skeins included, extras $12, colors like Ivory, Teal, Burgundy. Consider it self-care that doubles as home decor, with sizes from lap throw to twin.
💃 Ballet Magnificat: The Call @ Faith Center at First United Methodist Church | Sunday (3/15) at 6:00 PM – Skip the couch and head to First UMC’s Faith Center off Whaley for Ballet Magnificat’s new work, The Call, inspired by Elisabeth Elliot. It’s free, open seating, and uplifting, the kind of beauty that sneaks up on you. Bring a friend, and your quiet shoes.
👩 Women in Longview Day @ Holiday Inn | Thursday (3/19) at 9:00 AM – Clear the calendar and join the hometown crew for Women in Longview Day, starring comedienne Kelly Swanson. Come for the belly laughs and real talk, stay for the fellowship, food, and shopping, and leave with enough inspiration to make Monday behave.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 Longview report
Weather forecast
Today – High: 63°F – Low: 42°F – Precip: 0%
Sunny, with a high near 63. Northeast wind 0 to 5 mph. Later: Clear, with a low around 42. South wind 0 to 5 mph.
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Tomorrow – High: 73°F – Low: 48°F – Precip: 0%
Sunny, with a high near 73. South wind 5 to 10 mph, with gusts as high as 20 mph. Later: Clear, with a low around 48.
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This 5-bed, 3-bath custom in Hallsville ISD spans 3,510 square feet on a fenced 0.87-acre lot with a 3-car garage. Inside, 8-foot doors, high ceilings, and two living rooms with fireplaces frame an open kitchen with gas cooktop. The primary suite features an air-jetted tub, rain shower, and dedicated tankless hot water. Covered patios and surround sound shine.
Take a peek inside →
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