The best sporting goods shops in Lynchburg

“Whether you’re heading for an early cast on the James or squeezing in a weekend hunt, W & W Novelty Co offers live bait and firearms buy, sell, trade services to keep you rolling. Established in 1958, it’s the old-school pit stop locals rely on when the fish or deer won’t wait.”

From the Lynchburg newsletter, September 10, 2026

“Tackle Blackwater Creek or the next LRRC race with shoes that actually fit, thanks to Riverside Runners’ expert fittings and deep lineup, from Asics GT-2000 14 to Hoka Clifton 10. They also keep a legit local race calendar and results, so this week’s motivation basically picks itself.”

From the Lynchburg newsletter, September 16, 2026

“Pro's Choice Sporting Goods covers the hunt, fish, and range checklist with firearms and ammo, archery and optics, reloading tools, plus safety gear and cleaning supplies. They’re also adding fishing tackle daily, so when the bite changes, your tackle box can too.”

From the Lynchburg newsletter, September 4, 2026

“Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.”

“Outdoor recreation chain featuring apparel, footwear, equipment & accessories for adults & kids.”

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

“Outdoor Trails is the family-owned shop locals trust for real-deal advice and the good stuff, from backpacks and tents to sleeping bags, hiking boots, cooking kits and those clutch little accessories.”

From the Lynchburg newsletter, August 13, 2026