The best bakeries & sweet shops in Central Wisconsin

“Briq's Soft Serve is a family-operated chain with a Mosinee spot serving creamy soft-serve cones, specialty shakes, and sundaes worth the detour. Great for post-practice treats or those nights when dessert needs to happen before you even think about making dinner.”

“Briq's Soft Serve is a family-operated favorite for swirly cones, specialty shakes, and sundaes that hit the spot, and when it’s Caramel Apple Time the seasonal cravings are real. Easy, nostalgic, reliably delicious, it’s the kind of Rib Mountain go-to you suggest without thinking twice.”

From the Wausau newsletter, September 22, 2026

“Fast-food chain specializing in frozen custard & signature burgers made with Midwest beef & dairy.”

“Featuring premium Chocolate Shoppe Ice Cream, Hub City Ice Cream Company keeps Marshfield happily indecisive with 24 rotating picks from nearly 100 Wisconsin-made flavors, fresh-made waffle cones, build-your-own sundaes, floats, shakes, and even affogatos.”

From the Marshfield newsletter, September 14, 2026

“Whether you’re in a cones-only mood or chasing a spoon-worthy sundae, Hub City Ice Cream Company scoops premium Chocolate Shoppe flavors, with waffle cones made fresh, rotating choices, and legit dairy-free options. Bonus points for affogatos with two shots of espresso and hand-packed pints that survive the ride home.”

“The Cheesecake Slice is the new Rapids bakery turning dessert into a choose-your-own adventure with a build-your-own slice bar, plus brownies, cinnamon rolls, and other rotating treats. Planning a celebration? They do custom cakes, and pre-orders usually fill about a week out, so plan ahead.”

From the Central Wisconsin newsletter, September 18, 2026

“If you’ve been meaning to swing by Kreger's Bakery, consider this your nudge.”

From the Central Wisconsin newsletter, September 10, 2026

“Founded in 2013, 2 1/2 Cups Cupcakery & Bakeshop keeps Marshfield sweet with 175+ cupcake flavors, custom cakes, and homemade cheesecake made in their own licensed kitchen. Pop in for a quick solo pick-me-up or a cozy catch-up, then try not to plan your week around frosting.”

From the Central Wisconsin newsletter, August 21, 2026

“Ice cream chain offering design-your-own creations hand-mixed on a granite slab, plus shakes & more.”

“From deep dish cookies piled with ganache to cannoli, mini cakes, and wild-card specials like the Dubai Chocolate with pistachio cream and kataifi, Decadent Desserts nails the over-the-top treat. They also do custom cakes for any theme when your celebration calls for extra.”

From the Wausau newsletter, September 3, 2026

“Fast-food chain specializing in frozen custard & signature burgers made with Midwest beef & dairy.”

“Ice cream parlor chain known for its many ice cream flavors & sundaes, plus cakes, drinks & other treats.”

“Fast-food chain specializing in frozen custard & signature burgers made with Midwest beef & dairy.”

“The Main Grain Bakery LLC turns out hand-shaped sourdough plus cakes, cheesecakes, and sweet treats that actually taste like someone cared. When lunch hits, their artisanal sandwiches, soup, and salads keep things cozy and local, perfect for a quick bite between errands or a little you-earned-it bread run.”

From the Central Wisconsin newsletter, August 27, 2026

“Caked It turns afternoons into little victories with over 25 scratch-baked cupcake flavors daily, plus cold refreshers, cookies, ice cream, and dessert cups. They also whip up custom cakes for any theme and have gluten-free, dairy-free, and vegan options, plus they restock flavors all day so even late runs still hit.”

From the Wausau newsletter, September 15, 2026

“Handcrafted in Wisconsin, Caed Confections turns out gorgeous bonbons and filled bars from its Stevens Point chocolate kitchen, with flavors from classic salted caramel and peanut butter crunch to a whiskey caramel infused with Great Northern Distilling Vanguard Whiskey.”

From the Central Wisconsin newsletter, September 2, 2026