The best sporting goods shops in Fitchburg

6 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 6 places · showing the latest additions first

Badger Sporting Goods

Sporting Goods

Badger Sporting Goods, Madison’s local team sports specialists, has you set this week with baseball and softball bats from DeMarini and…

2814 Bryant Rd (Madison)

“Badger Sporting Goods, Madison’s local team sports specialists, has you set this week with baseball and softball bats from DeMarini and Louisville Slugger, plus scorebooks, apparel, and those last-minute coach essentials. One quick stop, and your rec squad or school team looks organized on purpose.”

From the Madison newsletter, August 4, 2026

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DICK'S Sporting Goods

Sporting Goods

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

350 E Towne Way (Madison)

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

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DICK'S Sporting Goods

Sporting Goods

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

237 W Towne Mall (Madison)

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

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Fontana Sports Specialties

Sporting Goods

From backpacks and camp kitchen gizmos to merino socks and trail-ready footwear, Fontana Sports Specialties keeps your adventures stocked.…

216 N Henry St (Madison)

“From backpacks and camp kitchen gizmos to merino socks and trail-ready footwear, Fontana Sports Specialties keeps your adventures stocked. They even boast Madison’s largest selection of Patagonia, plus The North Face and more, so treat yourself this week to gear that actually makes you want to go outside.”

From the Madison newsletter, August 14, 2026

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L.L.Bean

Sporting Goods

Retailer offering a variety of outdoor apparel & footwear, plus sporting & camping gear.

434 N Midvale Blvd (Madison)

“Retailer offering a variety of outdoor apparel & footwear, plus sporting & camping gear.”

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Play It Again Sports Madison

Sporting Goods

Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.

6674 Odana Rd (Madison)

“Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.”

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