The best local shops in Oneida County

6 local shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

Browse another shelf: all of Oneida County’s best · Restaurants · Nightlife · Beauty · Home & Garden · Arts & Culture · Bakeries & Sweets · Pets · Cafes · Entertainment · Sporting Goods · Antiques, Thrift, & Vintage · Health & Wellness

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Shopping · 6 places · showing the latest additions first

Maurices

Shopping

Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.

8764 Northridge Way (Minocqua)

“Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.”

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L&M Fleet Supply

Shopping

Family-owned L&M Fleet Supply is the one-stop spot for automotive bits, fencing and tractor attachments, sturdy workwear and boots, pet and…

2200 Lincoln St (Rhinelander) · ✓ checked Aug 26

“Family-owned L&M Fleet Supply is the one-stop spot for automotive bits, fencing and tractor attachments, sturdy workwear and boots, pet and wild bird supplies, plus home heat gear and pumps. Perfect this week when your to-do list gets feisty or the cabin needs something yesterday.”

From the Oneida County newsletter, August 5, 2026

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Gina Marie's Boutique

Shopping

Whether your style leans cozy flannel or date-night chic, Gina Marie's Boutique pulls together trendy, flattering pieces with a modern…

6 N Brown St (Rhinelander) · ✓ checked Aug 20

“Whether your style leans cozy flannel or date-night chic, Gina Marie's Boutique pulls together trendy, flattering pieces with a modern vintage feel that actually feels timeless. Stop in this week and let their unique finds do the heavy lifting for your fall closet refresh.”

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The Hodag Store

Shopping

When you need a quick hit of Northwoods pride, The Hodag Store delivers over 200 beastly-good items, from tees, caps, stickers and…

538 Lincoln St (Rhinelander)

“When you need a quick hit of Northwoods pride, The Hodag Store delivers over 200 beastly-good items, from tees, caps, stickers and bobbleheads to Hodag Root Beer for the fridge. Kid-friendly, cheeky, and very Rhinelander... perfect for gifts or treating yourself.”

From the Oneida County newsletter, August 21, 2026

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Tricia's Treasures

Shopping

Tricia's Treasures nails cozy boutique vibes with hand-picked clothing, Brighton and Kendra Scott accessories, Jellycat gifts, and home…

32 W Davenport St (Rhinelander)

“Tricia's Treasures nails cozy boutique vibes with hand-picked clothing, Brighton and Kendra Scott accessories, Jellycat gifts, and home decor that actually sparks joy. Pop into Rhinelander this week, or make a mini road trip to the Crandon store for a panini, coffee, and more happy browsing.”

From the Oneida County newsletter, August 11, 2026

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Lattitudes Clothing & Gifts

Shopping

From easy-to-wear, well-made pieces with a touch of global flair to bags, hats, jewelry, candles, mugs, wall art, puzzles, journals, and…

61 N Brown St (Rhinelander)

“From easy-to-wear, well-made pieces with a touch of global flair to bags, hats, jewelry, candles, mugs, wall art, puzzles, journals, and luxe bath goodies, Lattitudes Clothing & Gifts makes dialing up your Northwoods style feel effortless. Pop in this week when your closet needs a pick-me-up.”

From the Oneida County newsletter, August 18, 2026

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