The best sporting goods shops in Oneida County

5 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 5 places · showing the latest additions first

Hodag Guns & Loan

Sporting Goods

From uppers and lowers to hunting rifles, shotguns, and everyday pistols, Hodag Gun & Loan is the local spot for ammo, optics, red dots,…

2261 Lincoln St (Rhinelander)

“From uppers and lowers to hunting rifles, shotguns, and everyday pistols, Hodag Gun & Loan is the local spot for ammo, optics, red dots, thermals, reloading gear, knives, safes, trail cams, even crossbows. Swing by before your next range day or woods walk, your kit will thank you. Check it out.”

From the Oneida County newsletter, September 6, 2026

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Mel's Trading Post

Sporting Goods

Whether you're chasing walleyes, pedaling the trails, or sneaking in a lunchtime paddle, Mel's Trading Post has the goods and the know-how,…

105 Brown St (Rhinelander)

“Whether you're chasing walleyes, pedaling the trails, or sneaking in a lunchtime paddle, Mel's Trading Post has the goods and the know-how, from bikes and fishing gear to camping, car racks and winter sports. Rent what you need, get a quick tune, and back a family shop since 1946.”

From the Oneida County newsletter, September 11, 2026

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Bikes & Boards

Sporting Goods

Whether your chain's squeaking like a loon or you're hunting for a new setup, Bikes & Boards has the friendly, know-the-trails crew to…

1670 N Stevens St (Rhinelander)

“Whether your chain's squeaking like a loon or you're hunting for a new setup, Bikes & Boards has the friendly, know-the-trails crew to tune, repair, and steer you toward the right bike, activewear, and gear. Perfect excuse to sneak in extra miles on the local trails this week.”

From the Oneida County newsletter, September 18, 2026

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Up North Outfitters

Sporting Goods

Dial in your next backyard-to-backcountry plan with Up North Outfitters, a family-run spot for camping, fishing, overlanding, tents, sleep…

By Appointment Only) 2887, County Rd N (Rhinelander)

“Dial in your next backyard-to-backcountry plan with Up North Outfitters, a family-run spot for camping, fishing, overlanding, tents, sleep solutions, knives, and camp cooking gear, plus guided fishing and wilderness camping trips when you want a pro along. Solid advice, real people, zero fluff.”

From the Oneida County newsletter, August 19, 2026

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Dunham's Sports

Sporting Goods

Retail chain stocking equipment, clothing & footwear for sports, fitness & outdoor recreation.

2175 Lincoln St (Rhinelander)

“Retail chain stocking equipment, clothing & footwear for sports, fitness & outdoor recreation.”

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