Roost General Store nails that lived-in Sonoma feel with handpicked clothing, jewelry, candles, and home goods in Windsor, many made by…
9111 Windsor Rd (Windsor)
“Roost General Store nails that lived-in Sonoma feel with handpicked clothing, jewelry, candles, and home goods in Windsor, many made by local makers. Therese Gabaldon curates it with equal parts wit and rugged outdoors vibe, so you can grab a gift, refresh your space, or just browse and chat and leave smiling.”
Whether you're a Windsor local plotting a proposal or dreaming up something custom, Montoya Jewelry Designs nails it with custom design…
940 McClelland Dr (Windsor)
“Whether you're a Windsor local plotting a proposal or dreaming up something custom, Montoya Jewelry Designs nails it with custom design help, an easy design-your-ring online tool, and a deep bench of designers like A. Jaffe, Lashbrook, and Meira T.”
Skip the grocery bouquet rut this week and let Full Bloom Flower Stand bring the field to your vase with chemical-free stems grown on an…
3855 Roblar Rd (Petaluma)
“Skip the grocery bouquet rut this week and let Full Bloom Flower Stand bring the field to your vase with chemical-free stems grown on an acre bursting with nearly 200 varieties. From farmstand finds to flower delivery, CSA shares, and silks, their lush designs actually feel like the season.”
Sweet Bokays Flower Shop specializes in one-of-a-kind, garden-style arrangements and timeless bouquets that feel genuinely local.…
275 Southwest Blvd (Rohnert Park)
“Sweet Bokays Flower Shop specializes in one-of-a-kind, garden-style arrangements and timeless bouquets that feel genuinely local. Birthdays, weddings, or a random Tuesday, they work with dahlias, roses, ranunculus and more, plus chocolates if you’re feeling extra, so brighten someone’s week.”
From the Rohnert Park newsletter, September 28, 2026
When a supermarket bunch won’t cut it, Bloom Event Co steps in as the local florist for Rohnert Park get-togethers and milestones. They…
150 Professional Center Dr (Rohnert Park)
“When a supermarket bunch won’t cut it, Bloom Event Co steps in as the local florist for Rohnert Park get-togethers and milestones. They wrangle the stems and the details so your space looks pulled together, and you get to actually enjoy it.”
Pop over to Penngrove for Blue Door Yoga & Wellness Spa, the quirky, no-intimidation studio where your knees remember their twenties and…
10151 Main St (Penngrove)
“Pop over to Penngrove for Blue Door Yoga & Wellness Spa, the quirky, no-intimidation studio where your knees remember their twenties and your mind finally shushes. Mix restorative classes with Spa + Wellness treatments, seasonal retreats, and Eminence Organics skincare so you leave centered and glowier.”
From the Rohnert Park newsletter, September 30, 2026
Family-run and delightfully local, Cali Kind Clothing Co stocks hand-dyed counter-culture gear that actually fits your vibe, from tie-dye…
7188 Gravenstein Hwy (Cotati)
“Family-run and delightfully local, Cali Kind Clothing Co stocks hand-dyed counter-culture gear that actually fits your vibe, from tie-dye tees to tapestries, leggings and skirts, with options for the kiddos. Perfect for refreshing the closet or that blank wall, and for reminding Mondays they don't own you.”
From the Rohnert Park newsletter, October 11, 2026
Sonoma-grown stems that actually feel like Sonoma. SoCo In Bloom builds lush, seasonal arrangements and potted orchids using flowers from…
150 Professional Center Dr Ste B (Rohnert Park)
“Sonoma-grown stems that actually feel like Sonoma. SoCo In Bloom builds lush, seasonal arrangements and potted orchids using flowers from around the county, perfect for birthdays, condolences, or just because, and they’ll deliver, so you can send a little color without leaving your cozy Santa Rosa bubble.”
Diamond Hill Boutique is a Latina-owned clothing, jewelry and accessories boutique mixing trend-forward looks with friendly price tags. If…
1 Padre Pkwy Ste A (Rohnert Park)
“Diamond Hill Boutique is a Latina-owned clothing, jewelry and accessories boutique mixing trend-forward looks with friendly price tags. If your closet needs a small win this week, think cute tops, playful sets and just enough sparkle to turn everyday Petaluma errands into a mini fashion moment.”
From the Rohnert Park newsletter, September 25, 2026
When birthdays, apologies, or just-because moments sneak up, L.V. Flowers & Events turns it into a win with seasonal bouquets, lush plants,…
70 W Cotati Ave (Cotati)
“V. Flowers & Events turns it into a win with seasonal bouquets, lush plants, and a clutch Designer's Choice that looks like you planned ahead. They deliver locally around Cotati and nearby, and their wedding and sympathy designs show real care...”
Need a one-of-a-kind birthday fix or a just-because treat? SweetPea Gift Shoppe gathers handmade jewelry, knit and wood pieces, baby…
6800 Hunter Dr (Rohnert Park)
“Need a one-of-a-kind birthday fix or a just-because treat? SweetPea Gift Shoppe gathers handmade jewelry, knit and wood pieces, baby goodies, cards and more from Sonoma County artisans, and every purchase supports a volunteer-run 501(c)3 benefiting local seniors. Go find something that feels like you.”
From the Rohnert Park newsletter, September 24, 2026
Time for fresh frames or a quick Rx check? Warby Parker Montgomery Village has wall-to-wall styles, comprehensive eye exams with an…
2320 Magowan Dr Ste c11 (Santa Rosa)
“Time for fresh frames or a quick Rx check? Warby Parker Montgomery Village has wall-to-wall styles, comprehensive eye exams with an independent optometrist, complimentary contact lens training, and lifetime frame tuneups, plus a Virtual Vision Test so you can renew from the couch when life gets busy.”
From the Santa Rosa newsletter, September 22, 2026
Ethical Clothing keeps it simple with timeless pieces that become instant favorites, the kind you reach for every time you open your…
122 Kentucky St (Petaluma)
“Ethical Clothing keeps it simple with timeless pieces that become instant favorites, the kind you reach for every time you open your closet. Fresh lines roll through often, so if your wardrobe needs reliable staples with a little personality, consider this your low-key upgrade for the week.”
From mini to maxi dresses, USA-made staples, and tops to denim, Ooh La Luxe Clothing Boutique has outfits that actually match your week.…
517 4th St (Santa Rosa)
“From mini to maxi dresses, USA-made staples, and tops to denim, Ooh La Luxe Clothing Boutique has outfits that actually match your week. Their What to Wear edits span weddings, festivals, and even the gym, with jewelry, bags, hats, and shoes so you can finish the look in one go.”
From the Santa Rosa newsletter, September 30, 2026
Uptown Optometry has been keeping Santa Rosa eyes happy for over 30 years with thorough exams, a warm, professional team, and frames worth…
1140 Sonoma Ave (Santa Rosa)
“Uptown Optometry has been keeping Santa Rosa eyes happy for over 30 years with thorough exams, a warm, professional team, and frames worth trying on. They also handle the unglamorous stuff like loose screws, eye-wire repairs, and even tricky welds on titanium, so your trusty specs live to see another season.”
Punch Clothing is the local go-to when you want pretty-without-trying vibes...think Free People slips, easy graphic tees, floaty kimonos,…
2421 Magowan Dr (Santa Rosa)
“think Free People slips, easy graphic tees, floaty kimonos, and denim that actually fits. Toss in boots, bralettes, and jewelry to finish the look, then go crush your errands feeling like your best Sonoma County self.”
Wild Honey Mercantile leans into cozy neutrals, breezy women’s pieces, and pretty home goods, curating timeworn-meets-fresh finds that…
2332 Magowan Dr (Santa Rosa)
“Wild Honey Mercantile leans into cozy neutrals, breezy women’s pieces, and pretty home goods, curating timeworn-meets-fresh finds that just… feel good. Bonus points for spotlighting indie makers and local artisans, so your outfit and coffee table can both flex some Sonoma County charm.”
Thoughtful picks with culture behind them, California Indian Museum & Cultural Center Store curates jewelry, books and art from Indigenous…
5250 Aero Dr (Santa Rosa) · ✓ checked Sep 3
“Thoughtful picks with culture behind them, California Indian Museum & Cultural Center Store curates jewelry, books and art from Indigenous makers so your dollars stay close to home and support the museum’s mission. A solid go-to whenever you need gifts that feel personal, not generic.”
From the Santa Rosa newsletter, September 12, 2026
When you need something thoughtful that isn’t from a big-box aisle, Made Local Marketplace corrals art, jewelry, candles, and home goods…
424 Farmers Ln (Santa Rosa)
“When you need something thoughtful that isn’t from a big-box aisle, Made Local Marketplace corrals art, jewelry, candles, and home goods from local makers. It’s the spot for last-minute gifts that still feel personal, plus an easy way to keep your dollars close to home.”
Give your wardrobe a conscience this week at Launch Recycled Clothing, where upscale resale finds meet in person fit and fashion help, plus…
971 Gravenstein Hwy S (Sebastopol)
“Give your wardrobe a conscience this week at Launch Recycled Clothing, where upscale resale finds meet in person fit and fashion help, plus custom tailoring to tweak the fit just right. You can even sell your quality brands and unique pieces, then walk out with something that already has a story.”
If your idea of "just browsing" includes getting happily distracted by sparkly stones and eye-catching jewelry, Positively Fourth Street is…
628 4th Street Email: positivelyfourthstreetstore@gmail.com (Santa Rosa)
“If your idea of "just browsing" includes getting happily distracted by sparkly stones and eye-catching jewelry, Positively Fourth Street is that low-key local shop you pop into and somehow leave with the perfect gift. Great for last-minute birthdays or tiny treats you swear you needed.”
From the Santa Rosa newsletter, September 15, 2026
If your world’s a little blurry, Empire Optometry, right here in Santa Rosa, does thorough eye exams, precise contact lens fittings,…
1265 N Dutton Ave (Santa Rosa)
“If your world’s a little blurry, Empire Optometry, right here in Santa Rosa, does thorough eye exams, precise contact lens fittings, pediatric checkups, and dry eye help, then sets you up with frames or sunglasses from what they call the largest eyewear selection in the North Bay. Treat your eyeballs right this week.”
