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Hey Scottsdale, hope your week’s off to a good start! Golf simulators transforming homes, Chris Thile reimagining music, the Fountain Festival of Fine Arts & Crafts, and more. Let’s get to it!
— Cait Baker
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📰 In the news
Comprehensive services under one roof: Scottsdale-based E Squared Marketing acquired C2 Group, uniting performance paid media with brand strategy and creative work. C2G founder Lindsay Cheatham will join as vice president of marketing — learn more about the acquisition.
Tech-driven rec rooms rise: Golf simulators are transforming Scottsdale homes as AI tech improves, becoming more interactive with verbal feedback. Installs run $20,000 to $30,000 and may boost home value 5% to 10% — see costs, benefits, and upkeep.
Stages buzzing with variety: After earlier February shows with Cheyenne Jackson, Cristela Alonzo, and Gunhild Carling, Keyboard Conversations is today, with Chris Thile, SMoCA gentle yoga, and GALLIM closing out the month in Scottsdale — check out the full lineup.
Advocacy meets financial expertise: Integro Bank was named preferred banking partner for the Maricopa County Medical Society, bringing tailored financial support and advice to Valley physicians and practices, including Scottsdale, to help practices grow — read the full story.
Gold continues to hold strong: After its best year in decades, gold remains near historic highs as investors look for stability amid inflation and debt. American Hartford has a free guide that covers everything you need to know. They’re also offering up to $25,000 of free silver on qualified accounts – check it out here.
Nothing prepares you for a pet emergency: I learned that the hard way after charging $10k to a credit card for life-saving surgery on my cat, Miss Stache. As soon as we got home, I signed up for Spot. It’s super affordable – and reimburses up to 90% of the bill.
Compare car insurance rates (it’s free): The average car insurance bill is roughly $175/month. I was paying more until I took a few minutes to compare quotes where I live. I ended up switching and cut my premium in half. Even if you’re not ready to switch, it’s worth checking – this comparison tool makes it easy.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Leasing momentum across the Valley: Sonora Village in North Scottsdale just welcomed four new tenants. Akamaru Japanese Restaurant and bb.q Chicken bring fresh dining options, while Floor & Decor and Dollar Tree expand the shopping mix. The additions are now open and part of the center’s ongoing expansion. Get all the details.
Sonoran style meets serenity: JW Marriott Scottsdale Camelback Inn unveiled a $25 million refresh of The Spa, adding an indoor wellness circuit, with its outdoor Wellness Waters hydrotherapy trio launching this month. The spa features 20 treatment rooms and a Wellness Studio for yoga, sound baths, and breathwork, plus Ora Café’s menu. Get all the details.
Fresh furniture energy: If your sofa has seen better days, Parnian Furniture’s Scottsdale showroom brings modern design, handcrafted pieces, and custom options together, perfect for elevating your space without going cookie-cutter. The floor is full of inspiration and ideas you’ll actually want to bring home.
Neon putts, zero sun: Glow Putt Mini Golf swaps desert glare for blacklights, serving 18 breezy, air-conditioned holes that feel part game, part neon daydream. Grab a couple friends, try a few trick shots, laugh at the misses, then call it stress relief… with a glow.
What do people see when they search your name? Search results can surface past mistakes or outdated information that no longer reflects who you are. BetterReputation helps remove and clean up unwanted content so your online presence matches your real life today. Not worried about yourself? Doesn’t hurt to mention it to family or friends who might be.
Access cash without selling your home: A reverse mortgage can help cover everyday expenses, support healthcare needs, fund home improvements, or reduce pressure on 401(k) withdrawals – all while staying in your home. Longbridge offers a free calculator to estimate how much flexibility your home could provide, with no commitment required.
The weight loss game has changed: New GLP-1 medications work with your body’s natural hormones to help reduce appetite and support steady weight loss under medical supervision. Remedy Meds connects you with licensed clinicians online to see if you’re a good candidate. They’ll evaluate your health, provide transparent pricing, and ship medication straight to your door.
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📆 Around town this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
This week
⛰ Pass Mountain Loop @ Goldfield Mountains | Thursday (2/19) at 9:00 AM – Grab boots and tackle Pass Mountain Loop clockwise, an out-and-back to the east cliffs with Sonoran views, cacti, and mule deer or javelina cameos. Moderate, popular, and shared with bikes and horses. Pack lunch, plenty of water, email Gene to confirm, restrooms at the trailhead.
🎨 Spring Fountain Festival of Fine Arts & Crafts @ Fountain Hills Chamber of Commerce | Friday (2/20) at 2:00 AM – Whether you’re the type who can’t pass a pottery booth without “just looking,” or you simply want an easy stroll with live music, good food, and neighborly banter, the Fountain Festival delivers. It’s free, charming, and yes, you’ll see everyone you know.
🦁 Lunar New Year Lion Dance Performance @ Ling & Louie’s Asian Bar and Grill | Friday (2/20) at 7:00 PM – Nothing beats ringing in the Year of the Horse with cymbals, drums, and a lion squeezing past your cocktail. Golden Phoenix brings the Lion Dance to Ling & Louie’s in Scottsdale, plus bites and drinks. Seats go fast, so reserve, rally the crew, and enjoy.
This weekend
🥕 The Farm Artisan Market @ Farm Artisan Market Old Town | Saturday (2/21) at 9:00 AM – Whether you’re a Saturday regular or just here for the free parking, the Old Town market brings fresh flavors, handmade finds, and new vendors worth a lap. Stroll, chat, pet a few dogs, and feel smug about shopping local, not algorithmic.
🍣 Sushi-Making Class @ Classic Cooking | Saturday (2/21) at 11:00 AM – Nothing beats rolling your own sushi, especially when a pro walks you through the history, types, and technique at Classic Cooking in Scottsdale. You’ll practice maki, nigiri, and sashimi, then eat the evidence with soy, ginger, and wasabi. Consider it date night with knives.
🍷 First Press Fine Wine Festival @ Friends of Public Radio | Saturday (2/21) at 1:00 PM – Swirl, sip, and feel delightfully cultured at this long-running, festival-style tasting that pairs exceptional pours with equally thoughtful bites. It benefits Friends of Public Radio Arizona, so your second glass keeps KJZZ, KBACH, SPOT 127, and Sun Sounds thriving, and your conscience tidy.
🎰 11th Annual Casino Night @ Miracle League of Arizona | Saturday (2/21) at 6:00 PM – Ballpark magic meets poker as Casino Night moves onto the Miracle League diamond for the first time. Drop $100 for food, two drinks, and $500 in chips, then gamble for good for Miracle League athletes and families. Sponsorships are limited, because miracles love a deadline.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 Scottsdale report
Weather forecast
Today – High: 68°F – Low: 46°F – Precip: 24%
A slight chance of rain showers before 8am. Mostly sunny, with a high near 68. Southwest wind 5 to 10 mph. Chance of precipitation is 20%. Later: A slight chance of rain showers after 5am. Mostly clear, with a low around 46. South wind 0 to 5 mph. Chance of precipitation is 20%.
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Tomorrow – High: 65°F – Low: 41°F – Precip: 42%
A chance of rain showers. Partly sunny, with a high near 65. South southwest wind 5 to 20 mph, with gusts as high as 30 mph. Chance of precipitation is 40%. New rainfall amounts less than a tenth of an inch possible. Later: A slight chance of rain showers before 11pm. Partly cloudy, with a low around 41. West southwest wind 0 to 10 mph. Chance of precipitation is 20%. New rainfall amounts less than a tenth of an inch possible.
This house is wild
On a corner lot, this home features a 3-car garage and a patio. Double French doors reveal a den with 12-foot ceilings, recessed lighting, plantation shutters, and tile floors. A fireplace warms the great room, while a chef’s kitchen with marble counters and walk-in pantry, primary suite with sauna, and resort backyard with BBQ, putting green, and pool shine.
Take a peek inside →
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🔥 Worth a peek
We’re always on the hunt for useful resources, deals, services, and products we genuinely think you’ll love. Here’s what caught our eye this week:
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