The best local shops in Santa Cruz

59 local shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

Browse another shelf: all of Santa Cruz’s best · Restaurants · Bakeries & Sweets · Nightlife · Beauty · Entertainment · Hobbies, Books, & Crafts · Arts & Culture · Antiques, Thrift, & Vintage · Home & Garden · Cafes · Pets · Services · Parks & Outdoors · Sporting Goods · Health & Wellness

Pinned in Santa Cruz today

This spot is open today.

Two pinned places a day in Santa Cruz — $10 here, $25 adds the newsletter. List your business →

Paid placements are always marked.

Shopping · 59 places · showing the latest additions first

Cut Loose

Shopping

Factory outlet of a handmade women's clothing store featuring discounted apparel & custom designs.

1218 Valencia St (San Francisco)

Factory outlet of a handmade women's clothing store featuring discounted apparel & custom designs.

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Safeway

Shopping

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

1305 S Winchester Blvd (San Jose)

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

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Garden center offering a variety of plants and trees, as well as fountains and gifts.

2905 Freedom Blvd (Watsonville)

Garden center offering a variety of plants and trees, as well as fountains and gifts.

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Retailer featuring menswear and accessories from third-party brands, plus workshops.

1176 Valencia St (San Francisco)

Retailer featuring menswear and accessories from third-party brands, plus workshops.

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Run a Santa Cruz business? Two pinned spots a day — $10 here, $25 adds the newsletter. Advertise →

Resource for traditional to contemporary & exotic bouquets, plus plants, gourmet baskets & balloons.

846 Holloway Ave (San Francisco)

Resource for traditional to contemporary & exotic bouquets, plus plants, gourmet baskets & balloons.

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Target

Shopping

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

1811 Hillsdale Ave (San Jose)

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

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Saturday market provides farm-fresh fare, artisanal goods & street eats in a laid-back atmosphere.

100 Alemany Blvd (San Francisco)

Saturday market provides farm-fresh fare, artisanal goods & street eats in a laid-back atmosphere.

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Asian grocery store chain supplying imported packaged foods & housewares plus ready-to-serve meals.

1710 Oakland Rd (San Jose)

Asian grocery store chain supplying imported packaged foods & housewares plus ready-to-serve meals.

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Supermarket chain offering Japanese groceries, plus cosmetics, appliances & housewares.

675 Saratoga Ave (San Jose)

Supermarket chain offering Japanese groceries, plus cosmetics, appliances & housewares.

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Lucky

Shopping

Whether you need crisp produce, a reliable meat and seafood counter, or a quick deli fix, Lucky has your week covered. The made-to-order…

3270 S White Rd (San Jose)

Whether you need crisp produce, a reliable meat and seafood counter, or a quick deli fix, Lucky has your week covered. m.

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Whether you're stocking the bar, plotting a cheese board, or hunting that chocolate you hide from your family, The Epicurean Trader -…

401 Cortland Ave (San Francisco)

Whether you're stocking the bar, plotting a cheese board, or hunting that chocolate you hide from your family, The Epicurean Trader - Bernal Heights is a small-batch paradise.

From the Foster City newsletter, August 5, 2026

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Lucky

Shopping

Lucky has crisp produce, a legit bakery and deli, and Lucky’s Made To Order party trays, cakes, and hot fried chicken, plus beer, wine,…

129 Bernal Rd (San Jose)

Lucky has crisp produce, a legit bakery and deli, and Lucky’s Made To Order party trays, cakes, and hot fried chicken, plus beer, wine, spirits, and fresh floral arrangements. Consider it your no-fuss reset button for the week, even if the house still smells like garlic, Gilroy.

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Red Wing - San Jose, CA dials in your size with the Ultimate Fit Experience using 360-degree foot scans, then sets you up with heritage,…

1510 Oakland Rd Ste 110 (San Jose)

Red Wing - San Jose, CA dials in your size with the Ultimate Fit Experience using 360-degree foot scans, then sets you up with heritage, safety-toe, and hiking boots built to last. They keep them going with boot care and repairs, so your favorite pair outworks weekdays and still looks good on weekends.

From the Union City newsletter, August 6, 2026

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Whether you need a lunchtime upgrade or dinner inspiration, Bottega del Lago, sister to Lago di Como, has focaccia baked by hand, panini,…

1701 Portola Dr

Whether you need a lunchtime upgrade or dinner inspiration, Bottega del Lago, sister to Lago di Como, has focaccia baked by hand, panini, simple pizzas, fresh pasta, artisanal cheeses, and a legit Italian market plus caffe and gelato. Grab what you need, then accidentally grab one more thing.

From the Santa Cruz newsletter, August 3, 2026

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Whether you’re chasing cozy sweaters, floaty dresses, or easy jeans, Calicoastal Boutique nails that laid-back California look with brands…

8042 Soquel Dr Ste C (Aptos)

Whether you’re chasing cozy sweaters, floaty dresses, or easy jeans, Calicoastal Boutique nails that laid-back California look with brands like Z Supply, Sanctuary, Marine Layer and Petal and Pup, plus coastal-inspired home goods and jewelry.

From the Gilroy newsletter, August 7, 2026

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Classic Loot keeps San Jose’s style cycle spinning with a buy, sell, trade setup that rewards cleaning out your closet and hunting for…

570 N 6th St (San Jose)

Classic Loot keeps San Jose’s style cycle spinning with a buy, sell, trade setup that rewards cleaning out your closet and hunting for on-trend modern and vintage pieces. Pop in this week when you’re feeling that late 90s, early 2000s energy... or just want something nobody else is wearing.

From the San Jose newsletter, August 5, 2026

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Need a little charm upgrade at home or a not-from-Amazon gift? Cottage Crafts Boutique gathers juried local crafters under one roof with…

14458 Union Ave (San Jose)

Need a little charm upgrade at home or a not-from-Amazon gift? Cottage Crafts Boutique gathers juried local crafters under one roof with rotating seasonal decor, unique handmade finds, and a sweet Victorian vibe so you can support makers and snag something that actually feels personal.

From the Morgan Hill newsletter, August 6, 2026

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Chain offering a broad range of industrial equipment, maintenance supplies, tools & parts.

2261 Ringwood Ave (San Jose)

Chain offering a broad range of industrial equipment, maintenance supplies, tools & parts.

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Store devoted to tequila, with a large selection including hard-to-find bottles, plus mezcal.

801 Cortland Ave (San Francisco)

Store devoted to tequila, with a large selection including hard-to-find bottles, plus mezcal.

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Madewell

Shopping

Chain featuring stylish apparel, including denim jeans, plus accessories, shoes & bags.

334 Santana Row Apt 1095 (San Jose)

Chain featuring stylish apparel, including denim jeans, plus accessories, shoes & bags.

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7-Eleven

Shopping

Pit stop for snacks, drinks & daily essentials

96 S Third St (San Jose)

Pit stop for snacks, drinks & daily essentials

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Landmark variety shop sells an eclectic mix of goods, including housewares, toys, costumes & beyond.

479 Castro St (San Francisco)

Landmark variety shop sells an eclectic mix of goods, including housewares, toys, costumes & beyond.

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Women's boutique selling yoga & active wear, plus designer denim, trendy dresses & cosmetics.

30 Rancho Del Mar (Aptos)

Women's boutique selling yoga & active wear, plus designer denim, trendy dresses & cosmetics.

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Retailer selling American-made handicrafts and jewelry.

378 Santana Row Apt 1120 (San Jose)

Retailer selling American-made handicrafts and jewelry.

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Family footwear brand featuring athletic & casual shoes in a range of styles, plus apparel.

101 Powell St (San Francisco)

Family footwear brand featuring athletic & casual shoes in a range of styles, plus apparel.

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Safeway

Shopping

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

3350 Mission St (San Francisco)

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

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Creative shop carrying rustic, vintage home goods & unique pieces made by local craftspeople.

728 Divisadero St (San Francisco)

Creative shop carrying rustic, vintage home goods & unique pieces made by local craftspeople.

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Retail chain known for its discounted brand-name & designer shoes, handbags & accessories.

3530 Stevens Creek Blvd (San Jose)

Retail chain known for its discounted brand-name & designer shoes, handbags & accessories.

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Lids

Shopping

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

3251 20th Ave SP230 (San Francisco)

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

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Specialty chain offering a range of natural & organic grocery items, including own-brand goods.

1028 E Brokaw Rd (San Jose)

Specialty chain offering a range of natural & organic grocery items, including own-brand goods.

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Safeway

Shopping

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

5760 Cottle Rd (San Jose)

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

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Sunglass Hut

Shopping

Chain retailer carrying a wide selection of trendy brand-name & designer sunglasses.

334 Santana Row Apt 1050 (San Jose)

Chain retailer carrying a wide selection of trendy brand-name & designer sunglasses.

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SF OrganiCA

Shopping

Market for organic treats including smoothies and sandwiches.

500 Larkin St (San Francisco)

Market for organic treats including smoothies and sandwiches.

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A relaxed market with a deli and a beer/wine selection featuring local produce.

24197 Summit Rd (Los Gatos)

A relaxed market with a deli and a beer/wine selection featuring local produce.

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Boutique for women stocking gently used and new threads, plus jewelry and home goods.

1203 41st Ave (Capitola)

Boutique for women stocking gently used and new threads, plus jewelry and home goods.

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Popular kids’ shop offering stylish secondhand clothing, accessories & toys in a convivial setting.

3233 Lakeshore Ave (Oakland)

Popular kids’ shop offering stylish secondhand clothing, accessories & toys in a convivial setting.

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Asian grocery store chain supplying imported packaged foods & housewares plus ready-to-serve meals.

1179 S De Anza Blvd (San Jose)

Asian grocery store chain supplying imported packaged foods & housewares plus ready-to-serve meals.

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Best Buy

Shopping

Chain retailer with a large array of brand-name electronics, computers, appliances & more.

2650 41st Ave (Soquel)

Chain retailer with a large array of brand-name electronics, computers, appliances & more.

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Convenience store offering groceries, liquor, beer, wine, snacks, and ice cream, plus delivery service.

867 Fillmore St (San Francisco)

Convenience store offering groceries, liquor, beer, wine, snacks, and ice cream, plus delivery service.

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Lids

Shopping

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

925 Blossom Hill Rd Sp Z4 (San Jose)

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

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Apple retail store selling iPhones, iPads & more in sleekly designed spaces.

925 Blossom Hill Rd (San Jose)

Apple retail store selling iPhones, iPads & more in sleekly designed spaces.

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Spacious, offbeat store selling quirky socks, shoes, hats, accessories, hosiery & more.

1515 Pacific Ave

Spacious, offbeat store selling quirky socks, shoes, hats, accessories, hosiery & more.

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Outpost of a long-running chain offering brand-name men's & women's shoes, boots & accessories.

1177 Lincoln Ave (San Jose)

Outpost of a long-running chain offering brand-name men's & women's shoes, boots & accessories.

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Lids

Shopping

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

2200 Eastridge Loop Suite 2089 (San Jose)

Chain specializing in licensed team hats, logo apparel & other sports merchandise.

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Safeway

Shopping

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

179 Branham Ln (San Jose)

Longtime supermarket chain carrying brand-name & house-label groceries, plus a deli, bakery & more.

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Target

Shopping

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

5630 Cottle Rd (San Jose)

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

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Chain retailer offering a traditional collection of handcrafted leather boots for work & recreation.

916 Soquel Ave

Chain retailer offering a traditional collection of handcrafted leather boots for work & recreation.

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Food and drink vendor carrying organic groceries and produce (much from local farms).

13159 Central Ave (Boulder Creek)

Food and drink vendor carrying organic groceries and produce (much from local farms).

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Friendly shop featuring straw, sun, top, floppy, and fedora hats, plus scarves and other accessories.

1346 Pacific Ave

Friendly shop featuring straw, sun, top, floppy, and fedora hats, plus scarves and other accessories.

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Store where the stock ranges from clothes to home goods, with friendly staff.

140 Post Office Dr (Aptos)

Store where the stock ranges from clothes to home goods, with friendly staff.

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Target

Shopping

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

95 Holger Way (San Jose)

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

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Retail chain specializing in greeting cards, gift wrap, ornaments & gifts for all occasions.

Westfield Oakridge, 925 Blossom Hill Rd #1174 (San Jose)

Retail chain specializing in greeting cards, gift wrap, ornaments & gifts for all occasions.

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Target

Shopping

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

3155 Silver Creek Rd (San Jose)

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

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Long-running shop selling Chinese, Japanese & Hawaiian groceries & Asian-inspired sandwiches.

245 E Taylor St (San Jose)

Long-running shop selling Chinese, Japanese & Hawaiian groceries & Asian-inspired sandwiches.

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Target

Shopping

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

789 Mission St (San Francisco)

Retail chain offering home goods, clothing, electronics & more, plus exclusive designer collections.

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Casual, contemporary women's clothing with a focus on comfort & cotton, plus shoes & accessories.

1371 Lincoln Ave (San Jose)

Casual, contemporary women's clothing with a focus on comfort & cotton, plus shoes & accessories.

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Relaxed go-to for thoughtfully sourced meats & market items, plus gourmet baked goods & ice cream.

550 Divisadero St (San Francisco)

Relaxed go-to for thoughtfully sourced meats & market items, plus gourmet baked goods & ice cream.

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Upscale specialty market offering a full range of groceries, plus organic foods & local products.

1200 Irving St (San Francisco)

Upscale specialty market offering a full range of groceries, plus organic foods & local products.

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Family footwear brand featuring athletic & casual shoes in a range of styles, plus apparel.

2600 Mission St (San Francisco)

Family footwear brand featuring athletic & casual shoes in a range of styles, plus apparel.

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