The best sporting goods shops in Santa Cruz

“Santa Cruz Running Company pairs a science-based fitting approach with a deep lineup from Nike, Hoka, Brooks, Saucony, Asics, Altra, Mizuno, and New Balance. Chat with their running experts, upgrade your daily miles, and remember why your favorite Santa Cruz routes feel so good when the shoes just work.”

From the Santa Cruz newsletter, September 17, 2026

“Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional curveball like a Viking helmet or WWII Signal Corps radio. Perfect for weekend hikes, costume builds, emergency kits or just leaning into your inner MacGyver this week.”

From the Oakland newsletter, September 16, 2026

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

“Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.”

“California Canoe & Kayak at Jack London Square gets you on the water fast with kayak rentals and instruction from Introductory to Kayak Rolling and Plunge. Browse kayaks, canoes, surfskis, paddles, PFDs, and SUP boards, then book a private class for your crew and call it sneaky cross-training.”

From the Dublin newsletter, August 13, 2026

“Chain specializing in boating accessories & parts, plus related apparel & fishing supplies.”

“Chain known for its large, wilderness-themed stores & wide array of hunting, fishing & outdoor gear.”

“Clear out that gear closet and score trail-ready finds at Second Summit, a community outdoor consignment spot where you drop off the goods, they handle the sale, you pocket the payout. Events and meetups keep the stoke high, so make this the week you trade clutter for adventure.”

From the Daly City newsletter, August 22, 2026