The best sporting goods shops in Santa Cruz

7 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 7 places · showing the latest additions first

Santa Cruz Running Company

Sporting Goods

Santa Cruz Running Company pairs a science-based fitting approach with a deep lineup from Nike, Hoka, Brooks, Saucony, Asics, Altra,…

1664 Soquel Dr Ste B

“Santa Cruz Running Company pairs a science-based fitting approach with a deep lineup from Nike, Hoka, Brooks, Saucony, Asics, Altra, Mizuno, and New Balance. Chat with their running experts, upgrade your daily miles, and remember why your favorite Santa Cruz routes feel so good when the shoes just work.”

From the Santa Cruz newsletter, August 5, 2026

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Alameda Army Navy Surplus

Sporting Goods

Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional…

2500 Embarcadero # E (Oakland)

“Alameda Army Navy Surplus is a no-frills trove for real-deal camo, rugged outerwear, canteens, tents, sleeping bags and the occasional curveball like a Viking helmet or WWII Signal Corps radio. Perfect for weekend hikes, costume builds, emergency kits or just leaning into your inner MacGyver this week.”

From the Oakland newsletter, August 6, 2026

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DICK'S Sporting Goods

Sporting Goods

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

680 Blossom Hill Rd (San Jose)

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

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Play It Again Sports

Sporting Goods

Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.

4770 Soquel Dr (Soquel)

“Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand.”

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Run a Santa Cruz business? Two pinned spots a day — $10 here, $25 adds the newsletter. Advertise →

California Canoe & Kayak at Jack London Square

Sporting Goods

Canoe and kayak school, rentals and tours, with paddleboard lessons also available.

Jack London Square, 409 Water St (Oakland)

“Canoe and kayak school, rentals and tours, with paddleboard lessons also available.”

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West Marine

Sporting Goods

Chain specializing in boating accessories & parts, plus related apparel & fishing supplies.

2460 17th Ave # A

“Chain specializing in boating accessories & parts, plus related apparel & fishing supplies.”

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Bass Pro Shops

Sporting Goods

Chain known for its large, wilderness-themed stores & wide array of hunting, fishing & outdoor gear.

5160 Cherry Ave (San Jose)

“Chain known for its large, wilderness-themed stores & wide array of hunting, fishing & outdoor gear.”

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