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Rise and shine, Myrtle Beach! In today’s edition: An unscripted show, a Bridgerton-inspired philanthropic ball, a mid-winter polar plunge, and more. Let’s get to it!
— Cait Baker
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📰 In the news
Data-driven boost to emergency response: Myrtle Beach Fire Department has rolled out LIVSafe to track life safety system deficiencies, logging nearly 400 reports since November and helping crews spot noncompliant sprinklers in local businesses sooner — see how the system works.
Record growth, bigger ambitions: Myrtle Beach International recently added six gates after a terminal expansion, boosting options for local travelers, and the airport is eyeing runway reconstruction as passenger numbers keep climbing — get all the details.
Horry County growth continues: Popeyes and Freddy’s opened on Friday, January 9 in Conway along Highway 544 near CCU, adding new chicken, burger, and frozen custard options for students and locals — get all the details.
Are you overpaying? The national average for car insurance is around $175 per month. I was paying over $300 for ONE car until I checked out various quotes, switched providers, and ultimately cut my premium in half. If you haven’t checked in a while, you’re probably losing money too — this free comparison tool makes it easy.
Gold & silver are hot: Gold just had it’s best year since 1979. Silver did even better, climbing nearly 150% in 2025… and analysts expect the momentum to continue. If you’re curious about adding precious metals to your portfolio as a market hedge, American Hartford has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Cold water, warm hearts: 94.9 The Surf’s Polar Plunge benefiting the Humane Society of North Myrtle Beach is set for Friday, January 16 at 1 pm at the Horseshoe in North Myrtle Beach. Expect chilly dips and prize giveaways Get the pledge sheet here.
Brows that actually listen: Because shape beats guesswork, Threading by Raquel gives clean, precise threading with optional tinting that flatters your face, not trends. Quick, meticulous, and friendly, it keeps you polished for those ‘how are my brows wild again?’ weeks… and the ones you didn’t see coming.
Adopt a new sidekick: Flirting with fostering, ready for a forever friend, or just want to boost local animal care? Grand Strand Humane Society offers adoptable pets, an open-admission mission serving Myrtle Beach, and a low-cost clinic that helps neighbors keep their companions healthy.
A new haircare solution: My hair’s been thinning and I’ve been quietly ignoring it, hoping it’ll fix itself. Plot twist… it hasn’t. When I finally started looking into what I should do, there were so many options I didn’t know where to start. I stumbled on Keranique, and its simplicity really sold me. One kit, no pills, no choosing products, and no confusion whatsoever. It’s also on sale with a money-back guarantee (although I doubt you’ll need it).
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📆 Around town this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
🥙 Mediterranean Cooking Class @ The Dojo Flavor Academy | Tuesday (1/13) at 6:30 PM – Roll up your sleeves for a Mediterranean cooking class that trades takeout for olive oil, herbs, citrus, and knife skills. You’ll nail creamy hummus, bright tzatziki, a proper gyro, and chicken souvlaki, then leave with recipes, confidence, and fewer reasons to buy sad deli dips.
🦋 Mosaic Butterfly Workshop @ Vision Arts Gallery | Wednesday (1/14) at 1:00 PM – Trade your to-do list for a three-hour mosaic escape, where teaching artist Brigitte Messali guides you in crafting an 8-inch glass butterfly that stays put. No experience, all supplies, and color choices included, $95. Small group, age 10+ friendly, big satisfaction.
🕯 Candle-Making Workshop @ Tidal Creek Brewhouse | Wednesday (1/14) at 6:00 PM – If your idea of self-care involves beer, good smells, and not talking about HOA emails, meet me at Tidal Creek Brewhouse for a hands-on candle workshop. Pick your scents, add botanicals, make two candles, sip something local, and feel pleasantly accomplished.
🤝 Dr. Martin Luther King Jr. Day of Kindness @ The Grove at Coastal Grand | Friday (1/16) at 9:00 AM – Honor Dr. King’s legacy by swinging by the leasing office for a no-fuss donation drive collecting blankets, clothing, and canned goods. Do a little good, take a tour of the community, and liberate that hall closet, which has seen one too many throw blankets.
🐾 Pet Adoptions @ PGA Tour Superstore | Friday (1/16) at 11:00 AM – Take a quick detour at the NMB PGA Superstore and meet the Kind Keeper Animal Rescue crew, plus a few painfully cute puppies. It’s a monthly pop-in for socializing, fresh air, donations, and hopefully adoptions. You browse putters, they scout forever homes.
🥶 Mid-Winter Polar Plunge @ O.D. Horseshoe | Friday (1/16) at 12:00 PM – Whether you’ve got a wetsuit or just questionable judgment, it’s a mid-winter dip for the Humane Society of North Myrtle Beach. Meet at HOTOs, grab pledges, then prove you’re braver than DJ Heavy. Sponsor a friend, challenge a Surf DJ, and earn bragging rights.
🌿 Intro to Herbology @ Labyrinth Walking | Friday (1/16) at 6:00 PM – Winter calls for a project you can sip, sniff, and brag about later. Dive into an 8-week herbology intro at Labyrinth Walking, making tinctures, oils, and floral waters while learning lore, lingo, and how to keep herbs potent, plus lifetime materials and a certificate.
Wanna see more? Browse our full events calendar →
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📣 Own or manage a local business?
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How it works:
- Sign up (it takes less than 5 minutes)
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Everything you share is reviewed, and approved submissions are automatically considered for future newsletters. AKA… your business has a much higher chance of being featured in front of thousands of Myrtle Beach locals who live, shop, eat, and share good things with their friends.
We also regularly spotlight verified businesses just because we think they’re great.
Click here to get started (it’s free) →
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📻 Myrtle Beach report
Weather forecast
Today – High: 47°F – Low: 36°F – Precip: 0%
Sunny, with a high near 47. Northeast wind 2 to 12 mph. Later: Partly cloudy, with a low around 36. West wind around 2 mph.
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Tomorrow – High: 54°F – Low: 44°F – Precip: 0%
Sunny, with a high near 54. West wind 1 to 6 mph. Later: Partly cloudy, with a low around 44.
This house is wild
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Take a peek inside →
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