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Hey Sheboygan, hope your week’s off to a good start! In case you missed yesterday’s email, BaseLocal Business went live last week… and it’s going way better than I ever could have imagined!
If you run a local business and haven’t signed up, you can join here for free.
The more businesses we have on the platform, the more events, announcements, news, cool spots to check out, and deals we’ll have to share with you all every week. So if you know of a local business that belongs in the newsletter, forward this email to them or send ‘em here so they sign up too! The more the merrier 🙂
That’s all for today – let’s get to it!
— Cait Baker
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📰 In the news
Project Lighthouse grid expansion: American Transmission Co. applied to the PSC for 96 to 123 miles of lines serving a planned Port Washington data center that could cross Sheboygan County, with decision by December — see counties and scope.
A different winter approach: Sheboygan’s streets changed after a salt shortage more than 30 years ago. Today the city relies on a sand and salt mix, and Joel Kolste shows the blend crews use — get all the details.
Contentious proposal moves forward: Sheboygan’s Finance and Personnel Committee approved selling 58.1 acres to Amazon for $2 million, despite pushback. The deal heads to the Common Council and could bring more than 500 jobs — get all the details.
Compare rates for free: The national average for car insurance is around $175 per month. Paying more than that? Same, so I did some shopping around and ended up cutting my premium in half. If you haven’t checked in a while, you’re probably overpaying too — here’s the comparison tool I used.
Gold & silver are hot: Gold just had its best year since 1979. Silver did even better, climbing nearly 150% in 2025… and analysts expect the momentum to continue. If you’re curious about adding precious metals to your portfolio as a market hedge, American Hartford has a helpful guide that covers everything you need to know. It’s free — and definitely worth a read.
*We do our best to avoid paywalled articles. If any slip through, let me know which ones and I’ll permanently remove them from our source list!
Highlights this week:
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🫶 We got your back
Hype meets hops promotion: Sheboygan’s 3 Sheeps Brewing rolled out a pickle pilsner called Dill-ightful Derek honoring a new Stranger Things character. After actor Jake Connelly commented online, the brewery poured it free for a day on Saturday, Jan. 17. The beer is taproom only on draft and in 32-ounce crowlers. Read the full story.
Fresh kicks, local feel: When your miles start nagging, swing by Not Just Soccer for quality running shoes. They’re an ASICS dealer, with straightforward tips from people who know the local trails. Great for track season, marathon training, or making neighborhood walks feel a whole lot nicer.
Wine night, upgraded: Skip the runaround, because The Blind Horse Restaurant & Winery pours award-winning wines and offers multiple dining spots on one Kohler property. Settle in for tastings, dinner, or both. A full evening without the logistics.
A new haircare solution: My hair’s been thinning and I’ve been quietly ignoring it, hoping it’ll fix itself. Plot twist… it hasn’t. When I finally started looking into what I should do, there were so many options I didn’t know where to start. I stumbled on Keranique, and its simplicity really sold me. One kit, no pills, no choosing products, and no confusion whatsoever. It’s also on sale with a money-back guarantee (although I doubt you’ll need it).
An emergency vet visit could cost you $7,000+ (ask me how I know 🙃). From the initial fee just to be seen to x-rays, surgery, medicine, and aftercare, it adds up quicker than a chew toy turns into a crime scene. The good news? You could get up to 90% cash back on your vet bill with this pet insurance plan.
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📆 Around town this week
Have an event to share? BaseLocal Verified Businesses can submit them for free! Learn more about how to submit an event here →
All events are subject to change without notice. Always check official event pages for the most up to date information.
This week
🦞 Cousins Maine Lobster Food Truck @ Tractor Supply Co. | Tuesday (1/20) at 11:00 AM – Only in Sheboygan can you pick up chicken feed and a lobster roll in one parking lot. Cousins Maine Lobster hits Tractor Supply Co. with rolls, tacos, bisque, and more, ideal for lunch, errands, or dodging emails. Order at the truck, bring your appetite.
🍲 Family Cooking Class: Warm Up with Winter Soups @ Nourish Farms | Wednesday (1/21) at 5:00 PM – Trade takeout for a farm-to-table family soup class led by Good Food Educators. Because around here, January practically runs on broth, you’ll make scratch-made winter soups while sneaking in nutrition, garden know-how, and real kitchen skills. Family ticket is $50 for two, $15 per extra.
🌌 Needle Felting Workshop: Aurora Borealis – Northern Lights @ The Sheboygan Collective | Wednesday (1/21) at 6:30 PM – Skip the airfare to Fairbanks and paint the Northern Lights with wool at a cozy needle felting workshop. Step-by-step guidance, freedom to improvise, small sharp needles, and a second-floor studio with stairs; best for ages 10+, zero frostbite.
This weekend
🧶 Needle Felting Workshop: Winter Landscapes @ Impressions Fine Art Gallery | Saturday (1/24) at 9:00 AM – Trade scrolling for stabbing wool into art at a winter landscape needle felting workshop. You’ll get step-by-step guidance, then go rogue if inspiration hits, all levels welcome. It’s satisfyingly zen, mildly pokey, best for ages 10+, and 55 bucks plus fees.
🍁 Maple Syrup Training @ Maywood – Ellwood H. May Environmental Park | Saturday (1/24) at 9:00 AM – If you’ve ever wanted to trade your office mug for a sap bucket, Maywood’s maple syrup training is your move. Get the rundown from seasoned tappers, go hands-on, and even sign up to volunteer. It’s sticky, satisfying, and only $5 members, $10 everyone else.
🥾 Hiking with Buds: Maywood Edition @ Brick and Mortar Hemp Company | Sunday (1/25) at 10:00 AM – Winter legs need a stretch, and Maywood is the perfect fix. We’ll cruise mellow trails through quiet woods and prairie, with Pigeon River views, a few huffs to keep us honest, wildlife doing its winter thing. Traction boots, warm layers, and no pets, please.
🛍 Indoor Market @ Sheboygan Falls Marketplace | Sunday (1/25) at 11:00 AM – Whether you need a sugar fix or an excuse to leave the house, this cozy indoor market delivers with two or three vendors. Expect homemade baked goods, indulgent treats, and a few unexpected finds, all in blissful climate control. Make it your low-effort Sunday ritual.
Live music & entertainment:
Wanna see more? Browse our full events calendar →
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📻 Sheboygan report
Weather forecast
Today – High: 14°F – Low: 7°F – Precip: 2%
Mostly sunny, with a high near 14. Wind chill values as low as -20. West wind 10 to 15 mph. Later: Snow. Mostly cloudy. Low around 7, with temperatures rising to around 15 overnight. Wind chill values as low as -1. Southwest wind 5 to 10 mph. Chance of precipitation is 80%. New snow accumulation of 1 to 3 inches possible.
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Tomorrow – High: 22°F – Low: 6°F – Precip: 37%
A chance of snow. Mostly cloudy, with a high near 22. West wind 5 to 15 mph. Chance of precipitation is 40%. New snow accumulation of less than half an inch possible. Later: A slight chance of snow before midnight. Mostly cloudy, with a low around 6. West wind 10 to 15 mph. Chance of precipitation is 20%.
This house is wild
An expanded Cape Cod delivers space and flexibility. Set on a fully fenced 0.65 acre lot, it has 4 bedrooms, 2 full baths, and a half bath. The open kitchen offers generous counters and storage, flowing to a large dining area suited to gatherings and day to day living. A main level primary suite adds convenience. The full lower level is primed for growth with egress windows for two future bedrooms and adaptable bonus space.
Outside, a gardener’s dream with room for beds, play, and pets. Some rooms are virtually staged. Relocation documents are required, allow a minimum of three business days for binding acceptance.
Take a peek inside →
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