The best bakeries & sweet shops in Wausau

“Briq's Soft Serve is a family-operated chain with a Mosinee spot serving creamy soft-serve cones, specialty shakes, and sundaes worth the detour. Great for post-practice treats or those nights when dessert needs to happen before you even think about making dinner.”

“Briq's Soft Serve is a family-operated favorite for swirly cones, specialty shakes, and sundaes that hit the spot, and when it’s Caramel Apple Time the seasonal cravings are real. Easy, nostalgic, reliably delicious, it’s the kind of Rib Mountain go-to you suggest without thinking twice.”

From the Wausau newsletter, September 22, 2026

“Long-running chain serving signature breakfast items & a variety of coffee drinks.”

“If you’ve been meaning to swing by Kreger's Bakery, consider this your nudge.”

From the Central Wisconsin newsletter, September 10, 2026

“From deep dish cookies piled with ganache to cannoli, mini cakes, and wild-card specials like the Dubai Chocolate with pistachio cream and kataifi, Decadent Desserts nails the over-the-top treat. They also do custom cakes for any theme when your celebration calls for extra.”

From the Wausau newsletter, September 3, 2026

“Caked It turns afternoons into little victories with over 25 scratch-baked cupcake flavors daily, plus cold refreshers, cookies, ice cream, and dessert cups. They also whip up custom cakes for any theme and have gluten-free, dairy-free, and vegan options, plus they restock flavors all day so even late runs still hit.”

From the Wausau newsletter, September 15, 2026