Wausau’s best local businesses

The 87 spots we’ve checked and stand behind — the ones we’d send a neighbor to. No stars, no pay-to-play.

BaseLocal's Best

● Updated Aug 2

Find a spot

87 businesses across 9 categories — pick a shelf, or search them below.

• 01Restaurants26 places · newest: Breakfast Bear, Aug 2
• 02Beauty10 places · newest: Sapphire Salon, Aug 2
• 03Shopping5 places · newest: Diamond By Appt / The Diamond Showcase, Aug 2
• 04Entertainment3 places · newest: Trapp River Golf Course, Aug 2
• 05Nightlife10 places · newest: Burks Bar, Aug 2
• 06Antiques, Thrift, & Vintage6 places · newest: Liberty Bell Coin Investments, LLC, Aug 2
• 07Arts & Culture5 places · newest: Greetings From Wausau Mural, Aug 2
• 08Home & Garden10 places · newest: Evolutions In Design, Aug 2
• 09Hobbies, Books, & Crafts5 places · newest: Clay Corner Studio LLC, Aug 2

Nothing matched that. Know a spot we’re missing? Tell us →

Pinned in Wausau today

More spots

Businesses in categories too small for their own page — yet.

• Back Outdoors

  Sporting Goods

  Back Outdoors is the low-key spot for getting on the water or into the woods, with camping basics, fishing tackle, hunting accessories,…

  624 N 3rd Ave · backoutdoors.cloveronline.com ↗

• Caked It

  Bakeries & Sweets

  Bakery for custom cakes and cupcakes in up to 26 daily flavors.

  110 Clark St · cakeditbakery.com ↗

• Kreger's Bakery

  Bakeries & Sweets

  If you’ve been meaning to swing by Kreger's Bakery, consider this your nudge. From fresh baked goods that hit the spot to celebration cakes…

  1506 N 3rd Street · kregersbakery.com ↗

• St. Vincent de Paul of Wausau

  Services

  Thrift store where the profits from donated goods benefit those in need in the local community.

  131 W Thomas St · svdpwausau.org ↗

• The Pickle Jar

  Cafes

  Whether you need a dialed-in espresso, a creamy latte, classic tea, or fruit smoothies and frappes, The Pickle Jar does it right. Settle in…

  4308 N 6th St · thepicklejar.shop ↗

• Vitality Bar

  Health & Wellness

  Owned by two local physicians, Vitality Bar in Wausau serves up research-backed, noninvasive pick-me-ups like infrared sauna, red light…

  501 N 3rd Street · vitalitybarwi.com ↗

• Wausau Whitewater Park

  Parks & Outdoors

  Wausau Whitewater Park turns a third of the Wisconsin River downtown into a world-class course with engineered features, consistent event…

  200 River Dr · wausauwhitewater.org ↗

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