The best sporting goods shops in Wausau

4 sporting goods shops we’ve checked and stand behind — with the story on each one. Not a ranking; a record.

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Sporting Goods · 4 places · showing the latest additions first

DICK'S Sporting Goods

Sporting Goods

Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.

4600 Rib Mountain Dr

“Sporting goods chain with equipment, apparel & footwear for athletics, outdoor recreation & fitness.”

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Back Outdoors

Sporting Goods

Back Outdoors is the low-key spot for getting on the water or into the woods, with camping basics, fishing tackle, hunting accessories,…

624 N 3rd Ave

“Back Outdoors is the low-key spot for getting on the water or into the woods, with camping basics, fishing tackle, hunting accessories, live bait, and Yaj Custom Flies. They also help put your unused gear back outdoors, which your garage and weekend plans will both appreciate.”

From the Central Wisconsin newsletter, September 5, 2026

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Chase Outdoors LLC

Sporting Goods

Whether you’re tuning a bow, chasing muskies, or getting stands and trail cams dialed for September, Chase Outdoors LLC has the good stuff…

10101 Market St C30 (Rothschild)

“Whether you’re tuning a bow, chasing muskies, or getting stands and trail cams dialed for September, Chase Outdoors LLC has the good stuff locals actually use.”

From the Central Wisconsin newsletter, August 20, 2026

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Shepherd & Schaller Sporting

Sporting Goods

Since 1949, Shepherd & Schaller Sporting has been the local go-to for expert ski and snowboard guidance plus everything for summer on water…

324 Scott St

“Since 1949, Shepherd & Schaller Sporting has been the local go-to for expert ski and snowboard guidance plus everything for summer on water or trail... bikes, paddleboards, camp kits, and the layers to match. Check them out this week for friendly, vintage-shop vibes, solid brands, and advice that actually helps.”

From the Wausau newsletter, September 10, 2026

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