Reader Profile
Readers live within 15 miles of the center of their city.
65% of readers are age 50+ and 96% are age 35+.
77% of readers are female.
A Growing Local Network
BaseLocal is the premium local newsletter and content platform that bridges the gap between luxury brands, mission-driven organizations, and the most powerful – yet often overlooked – demographic in America: adults 50+, led by women who control $19 trillion in U.S. wealth. We’re not just another media company, we’re the trusted voice in communities where decision-makers live, shop, vote, support, and influence others.
The Newsletter
How It Works
We don’t recommend one-off ads. Instead, we focus on building long-term relationships that drive real results. Advertising works best with repetition. A fresh audience doesn’t typically buy on the first interaction with a new brand. Multiple placements over time is the key to turning our audience into your customers.
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Full Feature Ads
$35 per 1,000 readers · Audience size: 260,000
Text Ads
$20 per 1,000 readers · Audience size: 260,000
1/2 and 1/2 Combo Packs
$27.5 per 1,000 readers · Audience size: 260,000